Folk forandrer verden
Norsk Folkehjelp (folkehjelp.no) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, in the 47th percentile of 27326 Non-profit brands.
Norsk Folkehjelp (Norwegian People's Aid) is a Norwegian non-governmental organization founded in 1939 and headquartered in Oslo. Rooted in the labour movement, it is a humanitarian solidarity organization that provides emergency aid, conducts mine clearance, and supports people affected by war and conflict in asserting their rights. It relies on grassroots support from donors and volunteers in Norway to fund its humanitarian and solidarity work worldwide.
| Brand Name | Norsk Folkehjelp |
|---|---|
| Domain | folkehjelp.no |
| Industry | Non-profit |
| Founded | 1939 |
| Headquarters | Oslo |
| Main Competitors | Norwegian Red Cross (78/100), Norwegian Church Aid (72/100), Norwegian Refugee Council (82/100), CARE Norway (72/100), Save the Children Norway (76/100), HALO Trust (84/100), Mines Advisory Group (82/100), UNICEF Norway (84/100) |
Moz Domain Authority 42/100 vs category average 46 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Norsk Folkehjelp er arbeiderbevegelsens humanitære solidaritetsorganisasjon." (Meta description: 6 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NB-only, limiting citation in English-language AI answers.
Detected tech stack: Apache.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Norsk Folkehjelp?", Claude could identify the brand as of November 2026. Norsk Folkehjelp (Norwegian People's Aid) is a Norwegian humanitarian organization founded in 1939 with roots in the labor movement, working on international aid, mine clearance, and development programs, as well as rescue services within Norway. Best known for Humanitarian mine clearance and demining operations worldwide, alongside domestic search and rescue work in Norway.
When asked "Best brands similar to Norsk Folkehjelp?", Claude would recommend Norsk Folkehjelp as of November 2026. It's one of Norway's largest and most respected humanitarian NGOs, especially well known internationally for its demining expertise.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Norsk Folkehjelp's main competitors in Non-profit: Norwegian Red Cross (78/100), Norwegian Church Aid (72/100), Norwegian Refugee Council (82/100), CARE Norway (72/100), Save the Children Norway (76/100).
Sources: Brand Analyzer scan
Norsk Folkehjelp has limited AI-search visibility, scoring 42/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 61, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Norsk Folkehjelp official site
Norsk Folkehjelp was founded in 1939. Norsk Folkehjelp operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Norsk Folkehjelp is headquartered in Oslo. Norsk Folkehjelp operates in the Non-profit category.
Sources: Wikidata
Norsk Folkehjelp scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Norsk Folkehjelp official site
Norsk Folkehjelp, known in English as Norwegian People's Aid, is a Norwegian non-governmental organization founded in 1939 and based in Oslo. It describes itself as the labour movement's humanitarian solidarity organization, working to help people affected by war and conflict and to support them in claiming their rights.
Sources: Norsk Folkehjelp official site
Norsk Folkehjelp can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Norsk Folkehjelp official site
Norsk Folkehjelp's core activities include humanitarian emergency aid, mine and explosive remnants clearance, and empowerment programs that help people affected by war and conflict claim their rights. It engages donors, volunteers, and supporters in Norway to fund and participate in this solidarity-based humanitarian work.
Sources: Norsk Folkehjelp official site
Norsk Folkehjelp provides humanitarian aid to people affected by war and conflict, carries out mine clearance operations, and engages in empowerment work that helps affected populations assert their rights rather than only providing emergency survival support. It operates as a solidarity-based organization rooted in the labour movement, combining emergency relief with longer-term rights-based assistance.
Sources: Norsk Folkehjelp official site
Norsk Folkehjelp is known for its mine clearance work and its humanitarian emergency relief efforts for people affected by war and conflict, as well as its roots in the Norwegian labour movement as a solidarity-based organization.
Sources: Norsk Folkehjelp official site
Norsk Folkehjelp's work is used by people affected by war and conflict worldwide who receive its emergency aid, mine clearance, and rights-support services. On the supporting side, it is engaged with by donors, volunteers, and supporters in Norway who contribute to its humanitarian and solidarity efforts.
Sources: Norsk Folkehjelp official site
Norsk Folkehjelp scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Norsk Folkehjelp has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (61/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 42/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Norsk Folkehjelp from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Norsk Folkehjelp: Financial Managers Society (74/100), Fabricators and Manufacturers Association (FMA) (74/100), The Folklore Society (74/100), Fondation de la recherche pédiatrique (74/100).
A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).
Category leader: Change.org (97/100).
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