Representing anglers, fighting for fish
Angling Trust (anglingtrust.net) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Sports & Fitness brands, Government brands, in the 43rd percentile of 7897 Non-profit brands.
Angling Trust is a not-for-profit membership organisation recognised by the UK Government as the National Governing Body for angling in England. Founded in 2009, it represents anglers of all disciplines, working to protect fish, fishing and the environment. It partners with Visit Wales and Natural Resources Wales to promote fishing in Wales, uniting anglers into a single voice to grow and safeguard the sport for future generations.
| Brand Name | Angling Trust |
|---|---|
| Domain | anglingtrust.net |
| Industry | Non-profit, Sports & Fitness |
| Founded | 2009 |
| Main Competitors | Salmon & Trout Conservation (78/100), Wild Trout Trust (78/100), Countryside Alliance (83/100), Scottish Anglers National Association, Institute of Fisheries Management (78/100) |
Moz Domain Authority 52/100 vs category average 51 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #516,297 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "The Angling Trust are a not for profit organisation, representing anglers, fighting for fish, fishing and the environment. We are recognised by the Government as the National Gover…" (Meta description: 103 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Angling Trust?", Claude could identify the brand as of September 2026. Angling Trust is the national governing body for angling in England, representing coarse, game, and sea anglers and campaigning on issues like water quality, fish stocks, and fishing rights. Best known for Being the official representative and campaigning body for anglers in England.
When asked "Best brands similar to Angling Trust?", Claude would recommend Angling Trust as of September 2026. It's the recognized national body for angling advocacy in England, so it's a natural mention for anyone asking about angling-related organizations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Angling Trust's main competitors in Non-profit: Salmon & Trout Conservation (78/100), Wild Trout Trust (78/100), Countryside Alliance (83/100), Institute of Fisheries Management (78/100).
Sources: Brand Analyzer scan
The Angling Trust is a not-for-profit, member-based organisation that serves as the Government-recognised National Governing Body for angling in England. It represents anglers of all disciplines and works with partners such as Visit Wales and Natural Resources Wales to promote fishing in Wales.
Sources: Angling Trust official site
Angling Trust has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 20, trust 40, recommendation 43). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Angling Trust official site
Angling Trust was founded in 2009. Angling Trust operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
The Angling Trust represents, grows and protects angling by uniting anglers of all disciplines. It advocates for fish, fishing and the environment, works to protect waterways and fish populations, and partners with government bodies and organisations like Visit Wales and Natural Resources Wales to promote fishing.
Sources: Angling Trust official site
Angling Trust scores 43/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Angling Trust official site
Angling Trust can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Angling Trust official site
The Angling Trust offers membership for anglers of all disciplines, representation and advocacy for fishing and environmental protection, and promotional partnerships such as its collaboration with Visit Wales and Natural Resources Wales to support fishing in Wales.
Sources: Angling Trust official site
The Angling Trust is known for being the official National Governing Body for angling in England, recognised by the Government, and for uniting anglers of all disciplines to advocate for the protection of fish, fishing and waterways.
Sources: Angling Trust official site
Anglers of all disciplines, skill levels and backgrounds in England and Wales use the Angling Trust, including beginners, families, and individuals seeking wellbeing benefits through fishing.
Sources: Angling Trust official site
Angling Trust scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Angling Trust has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (43/100) and its weakest is visibility (20/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #516,297 (Tranco) and a Moz Domain Authority of 52/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Angling Trust from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Angling Trust: American Coal Council (76/100), Bolton Clarke (76/100), Antalya Büyükşehir Belediyesi (76/100), American Orthopaedic Association (76/100).
A step up - brands to learn from: Youth Ki Awaaz (81/100), Young Survival Coalition (81/100).
Category leader: Change.org (97/100).
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