Working To Protect Wild Fish & Their Waters
WildFish (salmon-trout.org) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, in the 54th percentile of 7897 Non-profit brands.
WildFish (salmon-trout.org) is a UK-based independent charity dedicated to protecting wild fish and their environment. It campaigns against threats such as open-net salmon farming, pollution, and over-abstraction, combining scientific research with advocacy. As the only charity in the UK solely focused on wild fish conservation, it relies on donations from supporters to fund its work and is positioned as a leading watchdog in this niche environmental sector.
| Brand Name | WildFish |
|---|---|
| Domain | salmon-trout.org |
| Industry | Non-profit |
| Main Competitors | Angling Trust (76/100), The Rivers Trust (79/100), Atlantic Salmon Trust (75/100), WWF-UK (89/100), Fish Legal (63/100), Marine Conservation Society (80/100) |
Moz Domain Authority 44/100 vs category average 51 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "WildFish is the only independent charity in the UK campaigning for wild fish and their environment. We rely on the donations of our supporters." (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: PHP, Nginx, WordPress, Ghost.
Social footprint: verified profiles on Instagram, X (Twitter), Facebook, LinkedIn, YouTube; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is WildFish?", Claude could identify the brand as of September 2026. WildFish (formerly Salmon & Trout Conservation) is a UK-based environmental charity that campaigns to protect wild fish populations, particularly salmon and trout, from threats like river pollution, open-net salmon farming, and habitat degradation. Best known for campaigning against the environmental impact of open-net salmon farming and river pollution in the UK.
When asked "Best brands similar to WildFish?", Claude would recommend WildFish as of September 2026. It's a well-known and respected UK conservation charity in the wild fish and river protection space, so it would come up naturally alongside similar environmental non-profits.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
WildFish's main competitors in Non-profit: Angling Trust (76/100), The Rivers Trust (79/100), Atlantic Salmon Trust (75/100), WWF-UK (89/100), Fish Legal (63/100).
Sources: Brand Analyzer scan
WildFish is the only independent charity in the UK that campaigns exclusively for the protection of wild fish and their environment. It operates under the domain salmon-trout.org and relies on donations from supporters to fund its conservation and advocacy work.
Sources: WildFish official site
WildFish has limited AI-search visibility, scoring 28/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 40, recommendation 35). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: WildFish official site
WildFish campaigns to protect wild fish and their environment across the UK. It combines scientific research, campaigning, and advocacy to address threats to wild fish populations, including open-net salmon farming, pollution, and over-abstraction of water resources.
Sources: WildFish official site
WildFish offers conservation campaigning, scientific research, and advocacy services aimed at protecting wild fish and freshwater ecosystems in the UK. Its activities include public awareness campaigns and efforts against threats such as open-net salmon farming, pollution, and over-abstraction of water.
Sources: WildFish official site
WildFish scores 35/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: WildFish official site
WildFish is known for being the UK's only independent charity dedicated solely to wild fish conservation. It is recognized for its campaigns against open-net salmon farming, water pollution, and over-abstraction, positioning itself as a leading watchdog in this environmental niche.
Sources: WildFish official site
WildFish can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: WildFish official site
WildFish's supporters and audience include environmentally conscious individuals, anglers, donors, and others who care about freshwater ecosystems and wild fish conservation in the UK. These groups engage with the charity primarily through donations and support for its campaigns.
Sources: WildFish official site
WildFish scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
WildFish has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (40/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 44/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify WildFish from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to WildFish: San Antonio Food Bank (78/100), Safer Foundation (78/100), Society of American Law Teachers (SALT) (78/100), St. Albert Public Library (78/100).
A step up - brands to learn from: Youth Ki Awaaz (81/100), Young Survival Coalition (81/100).
Category leader: Change.org (97/100).
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