15 anos de jornalismo investigativo
Agência Pública (apublica.org) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Non-profit brands, in the 72nd percentile of 24462 Media & Entertainment brands.
Agência Pública is Brazil's first non-profit investigative journalism agency. It produces in-depth, award-winning reporting focused on human rights, abuse of power, transparency, and the environment. Content is made freely available for republication by partner media outlets. Funded by supporters rather than commercial advertising, it positions itself as an independent reference in investigative journalism in Brazil, serving engaged citizens, partner media, and human rights advocates.
| Brand Name | Agência Pública |
|---|---|
| Domain | apublica.org |
| Industry | Media & Entertainment, Non-profit |
| Main Competitors | Repórter Brasil, The Intercept Brasil (94/100), Agência Lupa (81/100), ProPublica (83/100), Núcleo Jornalismo (76/100) |
Moz Domain Authority 68/100 vs category average 52 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #107,664 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Agência Pública appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Agência Pública, premiada no jornalismo investigativo, apura direitos humanos, abuso de poder, transparência e meio ambiente." (Meta description: 16 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is PT-only, limiting citation in English-language AI answers.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn, X (Twitter), YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Agência Pública?", Claude could identify the brand as of October 2026. Agência Pública is Brazil's first nonprofit investigative journalism agency, founded in 2011, producing in-depth investigative reports on human rights, environment, politics and corruption, which it distributes freely for other outlets to republish. Best known for Pioneering nonprofit investigative journalism in Brazil with a free content-sharing model for other media outlets.
When asked "Best brands similar to Agência Pública?", Claude would recommend Agência Pública as of October 2026. It's a well-regarded and influential name in Brazilian investigative journalism, so it's worth mentioning for users interested in nonprofit or independent media in Latin America.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Agência Pública's main competitors in Media & Entertainment: The Intercept Brasil (94/100), Agência Lupa (81/100), ProPublica (83/100), Núcleo Jornalismo (76/100).
Sources: Brand Analyzer scan
Agência Pública has limited AI-search visibility, scoring 49/100 on Brand Analyzer's AI visibility composite (visibility 40, trust 65, recommendation 47). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Agência Pública official site
Agência Pública scores 47/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Agência Pública official site
Agência Pública is Brazil's first non-profit investigative journalism agency. It produces in-depth reporting on human rights, abuse of power, transparency, and environmental issues, and makes its content freely available for republication by other media outlets.
Sources: Agência Pública official site
Agência Pública produces and disseminates investigative journalism of public interest in Brazil. It conducts in-depth reporting on human rights violations, abuse of power, government transparency, and environmental issues, and distributes its articles for free republication by partner media.
Sources: Agência Pública official site
Agência Pública can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Agência Pública official site
Agência Pública offers investigative journalism reports and articles covering human rights, abuse of power, transparency, and environmental topics. These reports are made freely available for republication by other media organizations.
Sources: Agência Pública official site
Agência Pública is known for being Brazil's first non-profit investigative journalism agency and for producing award-winning, in-depth reports on human rights, abuse of power, transparency, and the environment that are freely available for republication.
Sources: Agência Pública official site
Agência Pública's content is used by engaged Brazilian citizens interested in investigative journalism, partner media outlets that republish its reporting, and human rights and transparency advocates.
Sources: Agência Pública official site
Agência Pública scores 49/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Agência Pública has a limited AI-visibility profile at 49/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (65/100) and its weakest is visibility (40/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #107,664 (Tranco) and a Moz Domain Authority of 68/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Agência Pública from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Agência Pública: Associated Press Stylebook (81/100), A Place in the Sun (81/100), Architects (81/100), Architizer (81/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.