Restoring wild Atlantic salmon together
Atlantic Salmon Trust (atlanticsalmontrust.org) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Other brands, in the 38th percentile of 7888 Non-profit brands.
The Atlantic Salmon Trust is a British charitable organization founded in 1967 with a mission to restore wild Atlantic salmon and the environment they depend on. It combines catchment-scale ecological recovery efforts with advanced monitoring systems to address the decline of wild Atlantic salmon populations. The organization works through science-driven river partnerships and habitat restoration initiatives, engaging conservationists, anglers, donors, policymakers, and environmentally conscious individuals concerned with wildlife and river ecosystem preservation.
| Brand Name | Atlantic Salmon Trust |
|---|---|
| Domain | atlanticsalmontrust.org |
| Industry | Non-profit, Other |
| Founded | 1967 |
| Main Competitors | Atlantic Salmon Federation, Wild Salmon Center, Salmon & Trout Conservation (78/100), The Rivers Trust (79/100), Missing Salmon Alliance |
Moz Domain Authority 44/100 vs category average 51 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,258,622 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "ON A MISSION TO RESTORE WILD ATLANTIC SALMONAND THEIR ENVIRONMENT Help us restore wild Atlantic salmon and together we can... More" (No meta description. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on Instagram, X (Twitter), Facebook, YouTube, LinkedIn; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Atlantic Salmon Trust?", Claude could identify the brand as of September 2026. The Atlantic Salmon Trust is a UK-based conservation charity focused on protecting and restoring wild Atlantic salmon and sea trout populations through science-led research, policy advocacy, and river habitat restoration work. Best known for Scientific research and advocacy work on declining wild Atlantic salmon populations, including tracking studies and river habitat restoration.
When asked "Best brands similar to Atlantic Salmon Trust?", Claude would recommend Atlantic Salmon Trust as of September 2026. It's a credible, well-established organization in salmon conservation, so it would be a natural mention for anyone asking about wild fish conservation charities in the UK.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Atlantic Salmon Trust's main competitors in Non-profit: Salmon & Trout Conservation (78/100), The Rivers Trust (79/100).
Sources: Brand Analyzer scan
Atlantic Salmon Trust has limited AI-search visibility, scoring 42/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 58, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Atlantic Salmon Trust official site
Atlantic Salmon Trust was founded in 1967. Atlantic Salmon Trust operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Atlantic Salmon Trust scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Atlantic Salmon Trust official site
The Atlantic Salmon Trust is a British charitable organization, founded in 1967, dedicated to conservation. Its stated mission is to restore wild Atlantic salmon and the environment they depend on. It is positioned as a conservation-focused organization that safeguards a keystone species through science-driven river partnerships and habitat restoration efforts.
Sources: Atlantic Salmon Trust official site
Atlantic Salmon Trust can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Atlantic Salmon Trust official site
The Atlantic Salmon Trust is known for its focus on restoring wild Atlantic salmon populations through science-driven conservation, including the use of two of the most advanced monitoring systems in the country and catchment-scale ecological recovery partnerships with rivers.
Sources: Atlantic Salmon Trust official site
The organization's work and information are used by conservationists, anglers, donors, policymakers, and environmentally conscious individuals who are concerned with wildlife and river ecosystem preservation, particularly as it relates to wild Atlantic salmon.
Sources: Atlantic Salmon Trust official site
Atlantic Salmon Trust scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Atlantic Salmon Trust has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (61/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,258,622 (Tranco) and a Moz Domain Authority of 44/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Atlantic Salmon Trust from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Atlantic Salmon Trust: ASLRRA (75/100), Les Arts Florissants (75/100), Augsburg Fortress (75/100), Arizona Mining Association (75/100).
A step up - brands to learn from: Youth Ki Awaaz (81/100), Young Survival Coalition (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.