Global network, local expertise
Baker Tilly (bakertilly.global) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Finance brands, Legal brands, in the 86th percentile of 17076 Finance brands.
Baker Tilly is a global network of independent accounting and advisory firms headquartered in London, founded in 1988. Operating in 147 territories with roughly 50,400 people and US$6.8 billion in combined revenue, it ranks as the 8th largest global accounting network. The network focuses on serving mid-market businesses, offering domestic expertise combined with local market insights through its member firms around the world.
| Brand Name | Baker Tilly |
|---|---|
| Domain | bakertilly.global |
| Industry | Finance, Legal |
| Founded | 1988 |
| Headquarters | London |
| Main Competitors | Deloitte (95/100), PwC (83/100), EY (94/100), KPMG (92/100), BDO (86/100), Grant Thornton (82/100), RSM International (85/100), Crowe Global (89/100), Mazars (87/100), Nexia International (83/100) |
Moz Domain Authority 41/100 vs category average 39 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,233,459 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Baker Tilly has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "The 8th largest global network · US$6.8bn · 147 territories · 50,400 people," (Meta description: 13 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on LinkedIn, Instagram, Facebook, YouTube, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Baker Tilly?", Claude could identify the brand as of October 2026. Baker Tilly is a global network of independent accounting and advisory firms, providing audit, tax, and consulting services to businesses around the world. It operates under the Baker Tilly International umbrella, with member firms in many countries including the US and UK, where Best known for Being one of the top 10 largest global networks of accounting and advisory firms.
When asked "Best brands similar to Baker Tilly?", Claude would recommend Baker Tilly as of October 2026. It's a well-known mid-tier global accounting network often mentioned alongside firms like Grant Thornton and BDO when discussing alternatives to the Big Four.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Baker Tilly's main competitors in Finance: Deloitte (95/100), PwC (83/100), EY (94/100), KPMG (92/100), BDO (86/100).
Sources: Brand Analyzer scan
Baker Tilly is a global network of independent accounting and advisory firms, headquartered in London and founded in 1988. It is described as the 8th largest global network of its kind, comprising member firms across 147 territories with about 50,400 people and combined revenue of US$6.8 billion.
Sources: Baker Tilly official site
Baker Tilly has moderate AI-search visibility, scoring 62/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 61, recommendation 57). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Baker Tilly official site
Baker Tilly was founded in 1988. Baker Tilly operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Baker Tilly is headquartered in London. Baker Tilly operates in the Finance category.
Sources: Wikidata
Baker Tilly operates as a network connecting independent accounting and advisory firms worldwide. Through its member firms, it provides accounting, tax, and advisory services, combining the scale of a global organization with the local market knowledge of firms operating in their own territories.
Sources: Baker Tilly official site
Baker Tilly scores 57/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Baker Tilly official site
Baker Tilly can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Baker Tilly official site
Baker Tilly's member firms provide accounting, tax, and advisory services. The network is organized to deliver domestic expertise paired with local market insights, targeting mid-market businesses and organizations that require services combining global standards with regional knowledge.
Sources: Baker Tilly official site
Baker Tilly is known for being the 8th largest global network of independent accounting and advisory firms, operating across 147 territories with approximately 50,400 people and US$6.8 billion in combined revenue. It is particularly recognized for serving mid-market businesses by pairing global reach with local expertise.
Sources: Baker Tilly official site
Baker Tilly's services are used by mid-market businesses and organizations worldwide that require accounting, tax, and advisory support combining global network resources with local market expertise.
Sources: Baker Tilly official site
Baker Tilly scores 62/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Baker Tilly has a moderate AI-visibility profile at 62/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is recommendation likelihood (57/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #1,233,459 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Baker Tilly from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Baker Tilly: Baker Tilly (83/100), Ayming (83/100), Worldline (Bambora) (83/100), Banana Gun (83/100).
A step up - brands to learn from: Yuga Labs (91/100), YNAB (91/100).
Category leader: Stripe (97/100).
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