The free food products database
Open Food Facts (openfoodfacts.org) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Food & Beverage brands, Technology brands, in the 85th percentile of 12384 Non-profit brands.
Open Food Facts is a non-profit, volunteer-driven database founded in 2014 that collects and shares information on food products-including ingredients, nutrition facts, and other details-from around the world. It operates as a crowdsourced, open-data alternative to proprietary food databases, making its information freely accessible to consumers, researchers, developers, and contributors. The project emphasizes transparency and public access over commercial control of food data.
| Brand Name | Open Food Facts |
|---|---|
| Domain | openfoodfacts.org |
| Industry | Non-profit, Food & Beverage |
| Founded | 2014 |
| Main Competitors | Yuka (84/100), Nutritionix (74/100), USDA FoodData Central, Edamam (80/100), Fooducate (84/100), Spoonacular (78/100) |
Moz Domain Authority 67/100 vs category average 50 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #24,074 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Open Food Facts has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "A collaborative, free and open database of ingredients, nutrition facts and information on food products from around the world" (No meta description. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx.
Social footprint: verified profiles on GitHub, X (Twitter), Instagram; no detected presence on Facebook, LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Open Food Facts?", Claude could identify the brand as of September 2026. Open Food Facts is a collaborative, free database of food products from around the world, built with open data contributed by volunteers who scan barcodes and upload product information like ingredients, nutrition facts, and additives. It's often described as a 'Wikipedia for foo Best known for Its crowdsourced, open-data database of food product information, including the Nutri-Score and Eco-Score ratings.
When asked "Best brands similar to Open Food Facts?", Claude would recommend Open Food Facts as of September 2026. It's a well-known, widely-used open data nonprofit in the food transparency space, so it would naturally come up alongside similar ethical or transparency-focused organizations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Open Food Facts's main competitors in Non-profit: Yuka (84/100), Nutritionix (74/100), Edamam (80/100), Fooducate (84/100), Spoonacular (78/100).
Sources: Brand Analyzer scan
Open Food Facts offers a free, open database containing ingredients, nutrition facts, and other information about food products from around the world. This data is made available for public use, including by developers building applications, researchers conducting studies, and consumers seeking transparent product information. The project itself is collaborative, meaning volunteers can also contribute new data and corrections to the database.
Sources: Open Food Facts official site
Open Food Facts is a non-profit, collaborative, and open database that catalogs ingredients, nutrition facts, and other information about food products from around the world. Founded in 2014, it is built and maintained by a global community of volunteers rather than a single company. Its data is freely accessible to anyone, distinguishing it from proprietary commercial food databases. The project falls under the categories of non-profit, food and beverage, and technology, reflecting its mission to combine open data principles with food transparency.
Sources: Open Food Facts official site
Open Food Facts has moderate AI-search visibility, scoring 65/100 on Brand Analyzer's AI visibility composite (visibility 71, trust 60, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Open Food Facts official site
Open Food Facts was founded in 2014. Open Food Facts operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Open Food Facts scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Open Food Facts official site
Open Food Facts is known for being a free, open, and collaborative database of food product information, built through crowdsourced contributions from volunteers around the world. It is recognized as a leading open-source alternative to proprietary food databases, prioritizing transparency and public accessibility of data such as ingredients and nutrition facts over commercial control.
Sources: Open Food Facts official site
Open Food Facts can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Open Food Facts official site
Open Food Facts is used by health-conscious consumers seeking transparent information about food products, researchers studying nutrition and food trends, developers building applications that rely on food data, and volunteers worldwide who contribute to expanding and maintaining the database.
Sources: Open Food Facts official site
Open Food Facts is popular because it offers free and open access to food product data-including ingredients and nutrition facts-at a time when many similar databases are proprietary and commercially controlled. Its crowdsourced, community-driven model appeals to health-conscious consumers, researchers, and developers who want transparent information and the ability to contribute to a shared public resource rather than relying on closed corporate systems.
Sources: Open Food Facts official site
Open Food Facts scores 65/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Open Food Facts has a moderate AI-visibility profile at 65/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (71/100) and its weakest is recommendation likelihood (60/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #24,074 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Open Food Facts from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Open Food Facts: One Acre Fund (83/100), Omaze (83/100), OpenReview (83/100), Open Society Foundations (83/100).
A step up - brands to learn from: Workaway (91/100), WHYY (91/100).
Category leader: Change.org (97/100).
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