Improving mental health worldwide
CBM UK (basicneeds.org) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Healthcare brands, in the 51st percentile of 17490 Non-profit brands.
CBM UK is a global mental health organization operating under the domain basicneeds.org. It works to improve the lives of people with mental health conditions in some of the world's poorest places, providing support and treatment access to individuals facing extreme poverty, stigma, and discrimination due to neglected mental health care systems. The organization positions itself as a leading international mental health charity and serves both people with mental health conditions in low- and middle-income countries and donors who support its mission.
| Brand Name | CBM UK |
|---|---|
| Domain | basicneeds.org |
| Industry | Non-profit, Healthcare |
| Main Competitors | StrongMinds (81/100), Mind (87/100), CBM International (85/100), Humanity & Inclusion (78/100), Sightsavers (86/100), United for Global Mental Health (75/100), Mental Health Innovation Network (79/100) |
Moz Domain Authority 48/100 vs category average 48 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
CBM UK has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "We have decades of experience working to improve the lives of people with mental health conditions in some of the world’s poorest places." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn, YouTube, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
CBM UK's main competitors in Non-profit: StrongMinds (81/100), Mind (87/100), CBM International (85/100), Humanity & Inclusion (78/100), Sightsavers (86/100).
Sources: Brand Analyzer scan
CBM UK has moderate AI-search visibility, scoring 53/100 on Brand Analyzer's AI visibility composite (visibility 63, trust 48, recommendation 39). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: CBM UK official site
CBM UK scores 39/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: CBM UK official site
CBM UK is a global mental health organization, operating via the website basicneeds.org, dedicated to improving the lives of people with mental health conditions in some of the world's poorest places.
Sources: CBM UK official site
CBM UK works to provide mental health support and treatment access to people in low- and middle-income countries who face extreme poverty, stigma, and discrimination because their local health systems overlook mental health care.
Sources: CBM UK official site
CBM UK can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: CBM UK official site
CBM UK provides mental health support and treatment access services aimed at people with mental health conditions in low-income countries, focusing on overcoming barriers created by poverty, stigma, and discrimination.
Sources: CBM UK official site
CBM UK's services are used by people with mental health conditions living in low- and middle-income countries who have limited access to treatment and support. The organization also engages donors and supporters who want to contribute to addressing global mental health inequities.
Sources: CBM UK official site
CBM UK is known for its decades of experience addressing mental health neglect in the world's poorest regions, positioning itself as a leading international mental health charity.
Sources: CBM UK official site
CBM UK scores 53/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
CBM UK has a limited AI-visibility profile at 53/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (63/100) and its weakest is recommendation likelihood (39/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 48/100. The main gaps holding it back: no llms.txt to steer AI to its best pages.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to CBM UK: BASHH (76/100), Baronius Press (76/100), Beaumont School (76/100), Bectu (76/100).
A step up - brands to learn from: Zero Project (81/100), Youth Villages (81/100).
Category leader: Change.org (97/100).
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