The voice of UK social work
British Association of Social Workers (BASW) (basw.co.uk) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Education brands, Healthcare brands, in the 62nd percentile of 16357 Non-profit brands.
The British Association of Social Workers (BASW) is an independent professional membership organisation founded in 1985 that represents and supports social workers across the United Kingdom. It serves social workers, social work students, and professionals in the social work sector, offering tailored representation, resources, and support distinct from generic membership bodies. BASW's mission centers on advancing the social work profession throughout the UK.
| Brand Name | British Association of Social Workers (BASW) |
|---|---|
| Domain | basw.co.uk |
| Industry | Non-profit, Education |
| Founded | 1985 |
| Headquarters | Espoo |
| Main Competitors | Social Work England (72/100), Social Care Institute for Excellence (84/100), UNISON (86/100), British Psychological Society (85/100), Royal College of Nursing (84/100) |
Moz Domain Authority 54/100 vs category average 49 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #120,612 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To be the independent professional membership organisation that represents and supports social workers across the UK." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, Drupal.
Social footprint: verified profiles on X (Twitter), YouTube, LinkedIn, Instagram, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is British Association of Social Workers (BASW)?", Claude could identify the brand as of October 2026. BASW is the UK's largest professional membership organisation for social workers, representing and supporting the profession across England, Scotland, Wales and Northern Ireland. It provides professional advice, training, publications (like Professional Social Work magazine), and Best known for Being the leading professional association representing social workers across the UK.
When asked "Best brands similar to British Association of Social Workers (BASW)?", Claude would recommend British Association of Social Workers (BASW) as of October 2026. It's the primary professional body for social workers in the UK, so it would naturally come up if someone asked about organisations representing or supporting that profession.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
British Association of Social Workers (BASW) scores 44/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
British Association of Social Workers (BASW) has a limited AI-visibility profile at 44/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (61/100) and its weakest is visibility (30/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #120,612 (Tranco) and a Moz Domain Authority of 54/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify British Association of Social Workers (BASW) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to British Association of Social Workers (BASW): Basta! (78/100), Barr Foundation (78/100), BBB National Programs (78/100), Bboxx (78/100).
A step up - brands to learn from: Zero Project (81/100), Youth Villages (81/100).
Category leader: Change.org (97/100).
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