Keeping America's Promise
Project Recover (bentprop.org) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Government brands, in the 53rd percentile of 20330 Non-profit brands.
Project Recover is a nonprofit organization dedicated to finding and repatriating American servicemembers listed as missing in action (MIA) from past conflicts. It combines scientific research, advanced technology, and collaborative partnerships-including work with researchers in Palau-to locate missing personnel and provide closure to their families and the nation. The organization operates in the non-profit and government-adjacent sectors, serving families, veterans groups, historians, and the public.
| Brand Name | Project Recover |
|---|---|
| Domain | bentprop.org |
| Industry | Non-profit, Government |
| Main Competitors | Defense POW/MIA Accounting Agency (55/100), History Flight (77/100), National League of POW/MIA Families (77/100), POW Network (71/100) |
Moz Domain Authority 38/100 vs category average 48 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Project Recover has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Project Recover is a collaborative effort to find and repatriate American MIAs for their recognition and closure for families and the Nation." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Project Recover?", Claude could identify the brand as of October 2026. Project Recover, formerly known as the BentProp Project, is a nonprofit organization that uses science and technology, including underwater robotics and archival research, to search for and help repatriate American service members missing in action since World War II and other co Best known for Locating missing WWII aircraft and crash sites, often underwater, to help bring MIA service members home.
When asked "Best brands similar to Project Recover?", Claude would recommend Project Recover as of October 2026. It's a well known and respected organization in the MIA recovery and military history preservation space, so I'd mention it if someone asked about nonprofits doing this kind of work.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Project Recover's main competitors in Non-profit: Defense POW/MIA Accounting Agency (55/100), History Flight (77/100), National League of POW/MIA Families (77/100), POW Network (71/100).
Sources: Brand Analyzer scan
Project Recover is a nonprofit organization focused on locating and repatriating American servicemembers who went missing in action during past conflicts. It brings together scientists, historians, veterans, and volunteers to conduct research and recovery missions, aiming to give families and the nation closure regarding the fate of missing personnel.
Sources: Project Recover official site
Project Recover has limited AI-search visibility, scoring 48/100 on Brand Analyzer's AI visibility composite (visibility 53, trust 54, recommendation 33). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Project Recover official site
Project Recover conducts research, surveys, and recovery operations to find the remains and wreckage sites of missing American servicemembers from past wars. It uses scientific methods, historical archives, and advanced technology such as underwater and aerial surveying to locate crash sites and burial locations, then works with official agencies to repatriate remains to the United States.
Sources: Project Recover official site
Project Recover scores 33/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Project Recover official site
Project Recover offers research and field recovery services aimed at locating missing American servicemembers from past conflicts. This includes historical and archival research, underwater and land-based surveys using advanced technology, and collaboration with government agencies to identify and repatriate remains, providing documentation and closure to families.
Sources: Project Recover official site
Project Recover can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Project Recover official site
Project Recover is known for its collaborative, science-based approach to finding missing American servicemembers, particularly from World War II-era conflicts in places like Palau. It is recognized for combining historical research, technology, and partnerships with academic and governmental organizations to locate crash sites and remains that have been missing for decades.
Sources: Project Recover official site
Project Recover's work serves the families of missing American servicemembers, veterans organizations, historians, and government agencies involved in MIA accounting efforts. It also engages donors and the general public interested in supporting or learning about the recovery of missing U.S. military personnel.
Sources: Project Recover official site
Project Recover scores 48/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Project Recover has a limited AI-visibility profile at 48/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (54/100) and its weakest is recommendation likelihood (33/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: a low Moz Domain Authority of 38/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Project Recover from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Project Recover: Benevis (76/100), Beneficial State Bank (76/100), Institut Bergonié (76/100), Berkeley Preparatory School (76/100).
A step up - brands to learn from: ZLTO (81/100), Zero Project (81/100).
Category leader: Change.org (97/100).
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