Caring for our communities
Blackpool Teaching Hospitals NHS Foundation Trust (bfwh.nhs.uk) scores 34 out of 100 on Brand Analyzer, placing it in the Early Stage tier among Healthcare brands, Government brands, in the 0th percentile of 18826 Healthcare brands.
Blackpool Teaching Hospitals NHS Foundation Trust is a publicly funded NHS foundation trust providing hospital and community healthcare services to residents of Blackpool, Fylde, and Wyre in the United Kingdom. It operates under the National Health Service framework, delivering a range of medical, surgical, and community care services aimed at ensuring safe, effective, and compassionate treatment for the local population. As a foundation trust, it is accountable to the public and governed by NHS regulations.
| Brand Name | Blackpool Teaching Hospitals NHS Foundation Trust |
|---|---|
| Domain | bfwh.nhs.uk |
| Industry | Healthcare, Government |
| Headquarters | Blackpool, UK |
| Parent Company / Owner | National Health Service (NHS) |
| Main Competitors | Lancashire Teaching Hospitals NHS Foundation Trust (35/100), University Hospitals of Morecambe Bay NHS Foundation Trust (65/100), East Lancashire Hospitals NHS Trust (66/100), Spire Healthcare (84/100), BMI Healthcare (Circle Health Group) (81/100) |
Moz Domain Authority 50/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #2,162,143 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "This is the default welcome page used to test the correct operation of the Apache2 server after installation on Ubuntu systems." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Blackpool Teaching Hospitals NHS Foundation Trust?", Claude could identify the brand as of October 2026. Blackpool Teaching Hospitals NHS Foundation Trust is a UK National Health Service trust that runs Blackpool Victoria Hospital and other local health facilities, providing acute, community, and teaching services across the Blackpool and Fylde coast area. Best known for Running Blackpool Victoria Hospital and serving the Fylde coast region of Lancashire.
When asked "Best brands similar to Blackpool Teaching Hospitals NHS Foundation Trust?", Claude would not surface Blackpool Teaching Hospitals NHS Foundation Trust as of October 2026. It's a regional public healthcare provider rather than a brand people compare against other companies, so it wouldn't come up in a 'best brands' type discussion.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Blackpool Teaching Hospitals NHS Foundation Trust's main competitors in Healthcare: Lancashire Teaching Hospitals NHS Foundation Trust (35/100), University Hospitals of Morecambe Bay NHS Foundation Trust (65/100), East Lancashire Hospitals NHS Trust (66/100), Spire Healthcare (84/100), BMI Healthcare (Circle Health Group) (81/100).
Sources: Brand Analyzer scan
Blackpool Teaching Hospitals NHS Foundation Trust has low AI-search visibility, scoring 23/100 on Brand Analyzer's AI visibility composite (visibility 15, trust 22, recommendation 38). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Blackpool Teaching Hospitals NHS Foundation Trust official site
Blackpool Teaching Hospitals NHS Foundation Trust scores 38/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Blackpool Teaching Hospitals NHS Foundation Trust official site
Blackpool Teaching Hospitals NHS Foundation Trust is a UK National Health Service foundation trust that provides hospital and community healthcare services to the populations of Blackpool, Fylde, and Wyre. As a foundation trust, it operates with a degree of financial and operational autonomy while remaining publicly funded and accountable to the communities it serves.
Sources: Blackpool Teaching Hospitals NHS Foundation Trust official site
Blackpool Teaching Hospitals NHS Foundation Trust can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Blackpool Teaching Hospitals NHS Foundation Trust official site
The trust's services are used by residents and patients living in Blackpool, Fylde, and Wyre who require hospital or community healthcare services.
Sources: Blackpool Teaching Hospitals NHS Foundation Trust official site
Blackpool Teaching Hospitals NHS Foundation Trust scores 23/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Blackpool Teaching Hospitals NHS Foundation Trust has a weak AI-visibility profile at 23/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (38/100) and its weakest is visibility (15/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,162,143 (Tranco) and a Moz Domain Authority of 50/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Blackpool Teaching Hospitals NHS Foundation Trust from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Blackpool Teaching Hospitals NHS Foundation Trust: Andera Partners (34/100), Agelatech (34/100), Brille24 (34/100), HGMD (Human Gene Mutation Database) (34/100).
A step up - brands to learn from: Zavod za socijalno osiguranje (56/100), Word of Mouth Technology (56/100).
Category leader: Booksy (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.