Dein Online-Optiker
Brille24 (brille24.at) scores 34 out of 100 on Brand Analyzer, placing it in the Early Stage tier among E-commerce brands, Healthcare brands, Fashion & Apparel brands, in the 0th percentile of 26376 E-commerce brands.
Brille24 is an online optician operating at brille24.at, offering prescription glasses for purchase over the internet. The company provides a virtual try-on feature, a money-back guarantee, and free returns to make buying eyewear online more secure. Brille24 positions itself as a trustworthy alternative to traditional brick-and-mortar opticians, combining established optical services with digital convenience. Its target audience consists of glasses wearers seeking a comfortable, affordable, and flexible purchasing option compared to physical optician stores.
| Brand Name | Brille24 |
|---|---|
| Domain | brille24.at |
| Industry | E-commerce, Healthcare |
| Main Competitors | Mister Spex (72/100), Fielmann (74/100), Brillen.de (73/100), Lensbest (42/100), Ace & Tate (85/100) |
Moz Domain Authority 12/100 vs category average 41 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Virtuelle Anprobe Virtuelle Anprobe" (Meta description too short (4 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, Instagram, YouTube, GitHub; no detected presence on X (Twitter), LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Brille24?", Claude could identify the brand as of October 2026. Brille24 is an online retailer based in Germany/Austria that sells prescription glasses, sunglasses, and contact lenses directly to consumers at discount prices, letting customers select frames and enter their prescription online. Best known for affordable online prescription eyewear with a try-at-home or virtual try-on service.
When asked "Best brands similar to Brille24?", Claude would recommend Brille24 as of October 2026. It's a well-known budget-friendly online optician in the German-speaking market, so it fits naturally alongside similar e-commerce eyewear brands like Mister Spex.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Brille24's main competitors in E-commerce: Mister Spex (72/100), Fielmann (74/100), Brillen.de (73/100), Lensbest (42/100), Ace & Tate (85/100).
Sources: Brand Analyzer scan
Brille24 has low AI-search visibility, scoring 8/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 7, recommendation 24). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Brille24 official site
Brille24 scores 24/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Brille24 official site
Brille24 can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Brille24 official site
Brille24 offers prescription eyeglasses for sale online. Its services include a virtual try-on tool that lets customers preview frames digitally, a money-back guarantee, and free return shipping, all aimed at supporting the online purchase process for eyewear.
Sources: Brille24 official site
Brille24 is an online optician that sells prescription glasses directly to consumers via its website. It focuses on making the online purchase of eyewear accessible, affordable, and risk-free by replicating key aspects of the in-store optician experience digitally.
Sources: Brille24 official site
Brille24 sells glasses online, allowing customers to browse and purchase prescription eyewear without visiting a physical store. It offers a virtual try-on tool so customers can see how frames look on their face before buying, along with a money-back guarantee and free returns to reduce the risk associated with purchasing glasses sight unseen.
Sources: Brille24 official site
Brille24 scores 8/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Brille24 has a weak AI-visibility profile at 8/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (24/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 12/100. In a live check, Claude could already identify Brille24 from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Brille24: Beetles Gel Polish (34/100), Victoryonline (35/100), Cosmospc (34/100), DAISO（ダイソー） (34/100).
A step up - brands to learn from: Zolotas (56/100), Zeneverzum (56/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.