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Bilto (bilto.fr) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Sports & Fitness brands, in the 56th percentile of 22395 Media & Entertainment brands.
Bilto (bilto.fr) is a French-language sports media outlet that aggregates real-time news covering football, cycling, basketball, horse racing (turf), and celebrity news related to sports figures. It positions itself as a generalist sports news source aimed at French-speaking sports enthusiasts seeking a single, diversified platform for following multiple disciplines and sports-related entertainment news.
| Brand Name | Bilto |
|---|---|
| Domain | bilto.fr |
| Industry | Media & Entertainment, Sports & Fitness |
| Main Competitors | L'Équipe (87/100), RMC Sport, Eurosport (87/100), beIN Sports (94/100), Foot Mercato (81/100), Paris Turf (83/100) |
Moz Domain Authority 22/100 vs category average 52 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "{{post_excerpt length:20}}" (Meta description too short (2 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, + Microdata, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Bilto?", Claude could not identify the brand as of October 2026. I don't recognize Bilto (bilto.fr) as a specific company in the Media & Entertainment space, likely because it's a small or niche player with limited presence in my training data.
When asked "Best brands similar to Bilto?", Claude would not surface Bilto as of October 2026. I can't recommend it since I don't have verified information about what it actually offers or how it compares to others.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Bilto's main competitors in Media & Entertainment: L'Équipe (87/100), Eurosport (87/100), beIN Sports (94/100), Foot Mercato (81/100), Paris Turf (83/100).
Sources: Brand Analyzer scan
Bilto has limited AI-search visibility, scoring 33/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 50, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Bilto official site
Bilto scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Bilto official site
Bilto can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Bilto official site
Bilto offers aggregated sports news content, including coverage of football, cycling, and basketball, as well as turf (horse racing) news and sports-related celebrity/people news, delivered through its website.
Sources: Bilto official site
Bilto is a French-language online media outlet focused on sports news, positioned as a generalist sports information source for French-speaking audiences.
Sources: Bilto official site
Bilto aggregates and publishes real-time news covering a range of sports topics, including football, cycling, and basketball, alongside horse racing (turf) news and celebrity/people content related to sports figures.
Sources: Bilto official site
Bilto is used by French-speaking sports enthusiasts and fans interested in following news about football, cycling, basketball, horse racing (turf), and sports-related celebrities.
Sources: Bilto official site
Bilto scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Bilto has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (50/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and a low Moz Domain Authority of 22/100. In a live check (October 2026), Claude could not identify Bilto from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Bilto: bigFM (78/100), BigBadToyStore (78/100), bio.fm (78/100), Birthplace of Country Music (78/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.