Vos pronostics hippiques au galop
ParisTurf (paris-turf.com) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Sports & Fitness brands, in the 80th percentile of 22395 Media & Entertainment brands.
ParisTurf is a French newspaper and website founded in 1946, specializing in horse racing information. It provides betting enthusiasts (turfistes) with Quinté+ predictions, live race results, videos, and betting bonuses related to PMU horse races. Owned by NJJ Holding, ParisTurf positions itself as a leading reference for horse racing forecasts and results in France, serving punters and horse racing fans seeking reliable information for their betting decisions.
| Brand Name | ParisTurf |
|---|---|
| Domain | paris-turf.com |
| Industry | Media & Entertainment, Sports & Fitness |
| Founded | 1946 |
| Parent Company / Owner | NJJ Holding |
| Main Competitors | Paris-Turf Direct, PMU, Geny Courses (85/100), Zone-Turf (73/100), Equidia (80/100), Bilto (78/100), Turfoo (78/100) |
Moz Domain Authority 53/100 vs category average 52 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #115,728 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Suivez les courses hippiques : Quinté+, pronostics, résultats en direct, vidéos et bonus turf. Toute l" (Meta description: 16 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 6 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Cloudflare.
Social footprint: verified profiles on X (Twitter), Facebook, YouTube, Instagram, LinkedIn; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is ParisTurf?", Claude could identify the brand as of October 2026. ParisTurf is a French media outlet specializing in horse racing news, analysis, and betting information, including PMU race predictions and form guides. Best known for Being a leading French newspaper and website dedicated to horse racing (turf) coverage and PMU betting tips.
When asked "Best brands similar to ParisTurf?", Claude would recommend ParisTurf as of October 2026. It's one of the most established and trusted names in French horse racing media, so I'd mention it for anyone interested in turf betting or racing analysis in France.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
ParisTurf's main competitors in Media & Entertainment: Geny Courses (85/100), Zone-Turf (73/100), Equidia (80/100), Bilto (78/100), Turfoo (78/100).
Sources: Brand Analyzer scan
ParisTurf offers horse racing pronostics (including Quinté+ predictions), live race results, race-related videos, and betting bonuses for PMU horse racing bettors.
Sources: ParisTurf official site
ParisTurf has limited AI-search visibility, scoring 45/100 on Brand Analyzer's AI visibility composite (visibility 20, trust 75, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: ParisTurf official site
ParisTurf was founded in 1946. ParisTurf operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
ParisTurf provides horse racing predictions (pronostics), including for the Quinté+ bet, live race results, videos, and betting bonuses to support PMU bettors in their wagering decisions on a daily basis.
Sources: ParisTurf official site
ParisTurf scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: ParisTurf official site
ParisTurf is a French newspaper and digital platform, founded in 1946, dedicated to horse racing news. It is owned by NJJ Holding and is classified under Media & Entertainment and Sports & Fitness categories.
Sources: ParisTurf official site
ParisTurf can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: ParisTurf official site
ParisTurf is owned by or part of NJJ Holding. ParisTurf operates in the Media & Entertainment category.
Sources: Wikidata
ParisTurf is used by PMU bettors (turfistes) and horse racing enthusiasts in France who seek reliable pronostics and race results to inform their betting choices.
Sources: ParisTurf official site
ParisTurf is known for being a long-standing French horse racing publication, particularly recognized for its Quinté+ pronostics and live results coverage of PMU races, positioning itself as a key reference in French horse racing media.
Sources: ParisTurf official site
ParisTurf scores 45/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
ParisTurf has a limited AI-visibility profile at 45/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (75/100) and its weakest is visibility (20/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #115,728 (Tranco) and a Moz Domain Authority of 53/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify ParisTurf from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to ParisTurf: Paris Games Week (83/100), Página/12 (83/100), Passion Conferences (83/100), Paste Magazine (83/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.