Oppvekst, avhengighet og inkludering
Blå Kors (blakors.no) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Healthcare brands, in the 37th percentile of 27342 Non-profit brands.
Blå Kors is a Norwegian voluntary association founded in 1886 that works to prevent and reduce the harms of substance addiction. It focuses on preventive measures especially for children and young people, alongside treatment, follow-up care, and work and inclusion initiatives for individuals and families affected by addiction. With over 120 years of experience, the organization positions itself as a trusted actor in the Norwegian substance abuse and addiction field.
| Brand Name | Blå Kors |
|---|---|
| Domain | blakors.no |
| Industry | Non-profit, Healthcare |
| Founded | 1886 |
| Headquarters | Bern |
| Main Competitors | Frelsesarmeen (72/100), Kirkens Bymisjon, Actis (76/100), RIO - Rusmisbrukernes Interesseorganisasjon (79/100), A-larm (72/100) |
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Blå Kors jobber med forebyggende tiltak, spesielt rettet mot barn og unge, samt behandling og oppfølging etter behandling." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NB-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, WordPress, Ghost, React.
Social footprint: verified profiles on Facebook, Instagram, YouTube, X (Twitter), GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Blå Kors?", Claude could identify the brand as of November 2026. Blå Kors (Blue Cross Norway) is a Norwegian Christian non-profit organization that works on addiction prevention, treatment, and care, running rehabilitation centers, cafes, and social services for people struggling with substance abuse and social exclusion. Best known for Running addiction treatment and rehabilitation services across Norway, often in partnership with the Norwegian public health system.
When asked "Best brands similar to Blå Kors?", Claude would recommend Blå Kors as of November 2026. It's a well-established and respected organization in Norway for addiction support and social welfare work, so it would naturally come up for users asking about Norwegian non-profits in that space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Blå Kors's main competitors in Non-profit: Frelsesarmeen (72/100), Actis (76/100), RIO - Rusmisbrukernes Interesseorganisasjon (79/100), A-larm (72/100).
Sources: Brand Analyzer scan
Blå Kors has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 38, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Blå Kors official site
Blå Kors was founded in 1886. Blå Kors operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Blå Kors is headquartered in Bern. Blå Kors operates in the Non-profit category.
Sources: Wikidata
Blå Kors offers a range of services including preventive programs targeted at children and young people, treatment for substance addiction, post-treatment follow-up and support, and work and inclusion initiatives designed to help individuals and families affected by addiction integrate into society and the workforce.
Sources: Blå Kors official site
Blå Kors works to prevent and reduce the harms of substance addiction through a combination of preventive initiatives, treatment, and follow-up care. It also runs work and inclusion programs aimed at helping individuals affected by addiction re-enter the workforce and society. A central part of its work targets children and young people who are directly or indirectly affected by substance abuse in their families.
Sources: Blå Kors official site
Blå Kors scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Blå Kors official site
Blå Kors is a Norwegian voluntary (non-profit) association founded in 1886 that works in the field of substance abuse and addiction. It is categorized as a non-profit and healthcare-related organization, providing preventive, treatment, and inclusion services for people and families affected by addiction, with a particular focus on children and young people.
Sources: Blå Kors official site
Blå Kors can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Blå Kors official site
Blå Kors' services are used by children, young people, and families who are directly or indirectly affected by substance addiction, as well as individuals seeking treatment, follow-up support, or help with inclusion into the workforce.
Sources: Blå Kors official site
Blå Kors is known for its long history-over 120 years-of working in the substance abuse and addiction field in Norway, offering a comprehensive range of services from prevention to treatment and inclusion. It is particularly recognized for its focus on protecting and supporting children and young people affected by addiction within their families.
Sources: Blå Kors official site
Blå Kors scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Blå Kors has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Blå Kors from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Blå Kors: Bladen Community College (72/100), Black Urban Growers (BUGs) (72/100), Bluebell Railway (72/100), Beth Medrash Govoha (BMG) (72/100).
A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.