Erfaring og fag på samme lag
A-larm (a-larm.no) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Healthcare brands, in the 37th percentile of 27366 Non-profit brands.
A-larm is a Norwegian nationwide, low-threshold user and relative organization operating in the substance abuse (rusfeltet) field. It provides free support without requiring referral, combining lived experience with professional expertise to assist both people affected by substance use and their family members. The organization positions itself as accessible across Norway, aiming to bridge experiential and professional knowledge in supporting its target groups.
| Brand Name | A-larm |
|---|---|
| Domain | a-larm.no |
| Industry | Non-profit, Healthcare |
| Main Competitors | RIO - Rusmisbrukernes Interesseorganisasjon (79/100), Blå Kors (72/100), Mental Helse (74/100), Actis (76/100), LMS - Landsforbundet mot stoffmisbruk (65/100) |
Moz Domain Authority 33/100 vs category average 46 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "vi har et utrolig bra slagord Vi er en landsdekkende bruker- og pårørendeorganisasjon på rusfeltet. Våre aktiviteter Her finner du oss Erfaring og fag på samme lag Lands…" (Meta description: 45 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NB-only, limiting citation in English-language AI answers.
Detected tech stack: PHP, Nginx, WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn, X (Twitter), YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is A-larm?", Claude could not identify the brand as of November 2026. I don't recognize this specific organization, likely because A-larm.no is a small Norwegian non-profit with a limited international web presence that isn't well represented in my training data.
When asked "Best brands similar to A-larm?", Claude would not surface A-larm as of November 2026. I can't vouch for or recommend a specific organization I don't have verified knowledge of.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
A-larm's main competitors in Non-profit: RIO - Rusmisbrukernes Interesseorganisasjon (79/100), Blå Kors (72/100), Mental Helse (74/100), Actis (76/100), LMS - Landsforbundet mot stoffmisbruk (65/100).
Sources: Brand Analyzer scan
A-larm has low AI-search visibility, scoring 24/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 22, recommendation 37). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: A-larm official site
A-larm scores 37/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: A-larm official site
A-larm is a nationwide Norwegian user- and relative (pårørende) organization operating within the substance abuse (rusfeltet) field. It functions as a non-profit, low-threshold support organization that does not require any referral to access its services.
Sources: A-larm official site
A-larm can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: A-larm official site
A-larm supports people affected by substance use issues, both the individuals themselves (brukere) and their family members or relatives (pårørende), across Norway. It combines lived/experiential knowledge with professional expertise to provide support and runs various activities aimed at helping its target groups.
Sources: A-larm official site
A-larm is used by people across Norway who are affected by substance use problems, including both individuals who use substances (brukere) and their family members or relatives (pårørende) seeking support.
Sources: A-larm official site
A-larm is known for being a nationwide, low-threshold organization in the Norwegian substance abuse field that offers free support without requiring a referral, and for combining personal experience with professional knowledge ('erfaring og fag på samme lag').
Sources: A-larm official site
A-larm scores 24/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
A-larm has a weak AI-visibility profile at 24/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (37/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 33/100 and thin schema.org structured data. In a live check (November 2026), Claude could not identify A-larm from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to A-larm: Stiftung Aktive Bürgerschaft (72/100), Akademikerne (72/100), Alaveteli (72/100), Albany Area Chamber of Commerce (72/100).
A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.