Verse bloemen, zorgvuldig geselecteerd
bloomon (bloomon.nl) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Other brands, in the 64th percentile of 28142 E-commerce brands.
Bloomon is a Dutch e-commerce flower delivery brand founded in 2017, headquartered in Paris. It offers carefully selected bouquets and gifts that are delivered directly through the mailbox, with free shipping. The brand positions itself as a premium yet accessible flower delivery service, combining quality and convenience for consumers who want to give a personal gift. Its target audience includes people looking for a simple, reliable way to surprise loved ones for special occasions or spontaneous gestures.
| Brand Name | bloomon |
|---|---|
| Domain | bloomon.nl |
| Industry | E-commerce, Other |
| Founded | 2017 |
| Headquarters | Paris |
| Main Competitors | Bloom & Wild (79/100), Interflora (78/100), Fleurop (78/100), UrbanStems (84/100), 1-800-Flowers (89/100), Serax Bloom (Boxum) |
Moz Domain Authority 43/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,103,466 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Laat bloemen bezorgen van bloomon, verras iemand met een prachtige bos bezorgd via de brievenbus. Zorgvuldig geselecteerde bossen en cadeaus met gratis bezorging. Shop nu." (Meta description: 25 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:type. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, Angular.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is bloomon?", Claude could identify the brand as of November 2026. bloomon is a Dutch flower subscription company that delivers fresh, seasonal flower bouquets designed by independent florists directly to customers' homes on a recurring basis. Best known for weekly/biweekly flower subscription boxes with designer bouquets sourced from local florists.
When asked "Best brands similar to bloomon?", Claude would recommend bloomon as of November 2026. It's one of the well known European flower subscription services, often mentioned alongside brands like Bloom & Wild when discussing flower delivery subscriptions.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
bloomon's main competitors in E-commerce: Bloom & Wild (79/100), Interflora (78/100), Fleurop (78/100), UrbanStems (84/100), 1-800-Flowers (89/100).
Sources: Brand Analyzer scan
bloomon has limited AI-search visibility, scoring 29/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 22, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: bloomon official site
bloomon was founded in 2017. bloomon operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
bloomon is headquartered in Paris. bloomon operates in the E-commerce category.
Sources: Wikidata
Bloomon offers flower bouquets and gifts, curated and delivered to customers' homes. Its primary service is the delivery of bouquets through the mailbox, which includes free delivery as part of the overall value proposition. The company emphasizes selection and gifting for both planned and spontaneous occasions.
Sources: bloomon official site
bloomon scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: bloomon official site
Bloomon is a Dutch e-commerce company, founded in 2017 and headquartered in Paris, that specializes in the delivery of flowers and gifts. It focuses on providing carefully curated bouquets delivered directly through customers' mailboxes, aiming to make gifting flowers simple and convenient for consumers.
Sources: bloomon official site
Bloomon designs, curates, and delivers bouquets of flowers and gift items to consumers' homes. The company offers free delivery, with bouquets sent via the mailbox, allowing recipients to receive flowers without needing to be present. It focuses on providing a personal touch for gift-giving occasions, whether planned or spontaneous.
Sources: bloomon official site
bloomon can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: bloomon official site
Bloomon is known for its carefully selected, premium bouquets that are delivered directly through the mailbox, combined with free delivery. This mailbox delivery model, paired with a focus on curated floral design, differentiates it in the online flower delivery market.
Sources: bloomon official site
Bloomon is used by consumers looking for a simple and reliable way to surprise loved ones with flowers or gifts. This includes customers purchasing for special occasions as well as those making spontaneous gestures toward dierbaren (loved ones).
Sources: bloomon official site
bloomon scores 29/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
bloomon has a weak AI-visibility profile at 29/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,103,466 (Tranco) and a Moz Domain Authority of 43/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify bloomon from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to bloomon: Bloom & Wild (79/100), blink-182 (79/100), BON CHARGE (79/100), (re)zip (79/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
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