Dé bloemist van Nederland
Fleurop (interflora.nl) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Other brands, in the 58th percentile of 28142 E-commerce brands.
Fleurop (interflora.nl) is a Dutch flower delivery service that connects customers with a network of local, sustainably certified florists. It offers same-day delivery for orders placed before 14:00 and a 7-day freshness guarantee. Positioned as a market leader with over 100 years of experience, Fleurop targets consumers in the Netherlands who want to send flowers for birthdays, congratulations, and other special occasions, emphasizing fresh, locally delivered bouquets crafted with care.
| Brand Name | Fleurop |
|---|---|
| Domain | interflora.nl |
| Industry | E-commerce, Other |
| Main Competitors | Bloomon (79/100), Florist.nl (59/100), Bloemenbezorgen.nl (73/100), Euroflorist (83/100), 1-800-Flowers (89/100), Teleflora (89/100) |
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Bloemen versturen en bezorgen door de lokale Fleurop bloemist ✓Dé #1 in bloemen ✓7 dagen versgarantie ✓Voor 14:00 besteld = vandaag bloemen bezorgd" (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn, YouTube, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Fleurop?", Claude could identify the brand as of November 2026. Fleurop is a long-established European flower delivery network, operating in the Netherlands under the Interflora brand (interflora.nl), connecting local florists so customers can order flowers online for same-day delivery to recipients in their area. Best known for being one of Europe's oldest flower delivery networks, linking local florists for nationwide and international flower sending.
When asked "Best brands similar to Fleurop?", Claude would recommend Fleurop as of November 2026. It's a well-known, trusted name in online flower delivery with a long history and strong local florist network, making it a natural recommendation alongside other flower delivery services.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Fleurop's main competitors in E-commerce: Bloomon (79/100), Florist.nl (59/100), Bloemenbezorgen.nl (73/100), Euroflorist (83/100), 1-800-Flowers (89/100).
Sources: Brand Analyzer scan
Fleurop has limited AI-search visibility, scoring 30/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 33, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Fleurop official site
Fleurop offers flower delivery services, including bouquets for occasions such as birthdays, congratulations, and other special moments. Orders are fulfilled through a network of local, sustainably certified florists, with same-day delivery available for orders placed before 14:00 and a 7-day freshness guarantee on the flowers delivered.
Sources: Fleurop official site
Fleurop scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Fleurop official site
Fleurop is a Dutch flower delivery brand (interflora.nl) that operates as a network connecting customers with local, sustainably certified florists across the Netherlands. It positions itself as a market leader with over 100 years of experience in the flower delivery industry.
Sources: Fleurop official site
Fleurop enables customers to order and send flowers that are prepared and delivered by local florists within its network. It offers same-day delivery for orders placed before 14:00 and guarantees freshness for 7 days, helping customers mark occasions like birthdays and congratulations with bouquets crafted by nearby professional florists.
Sources: Fleurop official site
Fleurop can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Fleurop official site
Fleurop is known for its same-day flower delivery service, its 7-day freshness guarantee, and its extensive network of local, sustainably certified florists in the Netherlands. It is also recognized for its long history, with more than 100 years of experience in the flower delivery market.
Sources: Fleurop official site
Fleurop is used by consumers in the Netherlands who want to send or order flowers for occasions such as birthdays, congratulations, and other special moments. Its typical users value fast, same-day delivery and fresh, locally sourced bouquets delivered through a network of professional florists.
Sources: Fleurop official site
Fleurop is popular because it offers fast, same-day delivery for orders placed before 14:00, a 7-day freshness guarantee, and access to a wide network of local florists who prepare each bouquet with care. Its positioning as a long-established market leader with over 100 years of experience also contributes to its recognition among Dutch consumers.
Sources: Fleurop official site
Fleurop scores 30/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Fleurop has a weak AI-visibility profile at 30/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (42/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Fleurop from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Fleurop: Interceramic (78/100), Intelligems (78/100), Interhome (78/100), Intersport (78/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.