Dé #1 in bloemen bezorgen
Fleurop (fleurop.nl) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Other brands, in the 58th percentile of 28142 E-commerce brands.
Fleurop is a Dutch flower delivery service that connects customers with a network of local, independently operated florists throughout the Netherlands. Drawing on more than 100 years of experience, it promises same-day delivery for orders placed before 14:00 and offers a 7-day freshness guarantee on its flowers. The brand emphasizes sustainably certified sourcing and local expertise, positioning itself as a leading and reliable flower delivery provider for occasions such as birthdays, congratulations, and other special moments. It operates primarily as an e-commerce platform serving consumers across the country.
| Brand Name | Fleurop |
|---|---|
| Domain | fleurop.nl |
| Industry | E-commerce, Other |
| Main Competitors | Interflora (78/100), Euroflorist (83/100), Bloomon (79/100), Floom (84/100), Bloemenbezorgen.nl (73/100) |
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Bloemen versturen en bezorgen door de lokale Fleurop bloemist ✓Dé #1 in bloemen ✓7 dagen versgarantie ✓Voor 14:00 besteld = vandaag bloemen bezorgd" (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn, YouTube, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Fleurop?", Claude could identify the brand as of November 2026. Fleurop is a long-established flower delivery service operating in the Netherlands and across Europe, connecting customers with local florists to deliver fresh flower bouquets and arrangements for occasions like birthdays, condolences, and anniversaries. Best known for Being one of Europe's oldest flower delivery networks, connecting local florists to fulfill orders internationally.
When asked "Best brands similar to Fleurop?", Claude would recommend Fleurop as of November 2026. It's a well-known and trusted name in flower delivery with a long heritage, so it's a natural mention alongside other florist delivery services.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Fleurop's main competitors in E-commerce: Interflora (78/100), Euroflorist (83/100), Bloomon (79/100), Floom (84/100), Bloemenbezorgen.nl (73/100).
Sources: Brand Analyzer scan
Fleurop has low AI-search visibility, scoring 20/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 33, recommendation 39). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Fleurop official site
Fleurop offers flower delivery services, allowing customers to send and order fresh, sustainably certified flowers for occasions such as birthdays, congratulations, and other special moments. Orders are fulfilled by local florists within the Fleurop network.
Sources: Fleurop official site
Fleurop scores 39/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Fleurop official site
Fleurop is a Dutch flower delivery service that works with a network of local, independently owned florists across the Netherlands to deliver fresh flowers to consumers.
Sources: Fleurop official site
Fleurop enables customers to order flowers online, which are then prepared and delivered by a local Fleurop-affiliated florist. It offers same-day delivery for orders placed before 14:00 and provides a 7-day freshness guarantee on the flowers delivered.
Sources: Fleurop official site
Fleurop can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Fleurop official site
Fleurop is used by consumers in the Netherlands who want to send or order flowers for occasions like birthdays, congratulations, and other special moments.
Sources: Fleurop official site
Fleurop is known for its network of local florists throughout the Netherlands, its same-day delivery service for orders placed before 14:00, and its 7-day freshness guarantee. It also draws on over 100 years of experience in flower delivery.
Sources: Fleurop official site
Fleurop scores 20/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Fleurop has a weak AI-visibility profile at 20/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (39/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Fleurop from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Fleurop: Flatiron Wines & Spirits (78/100), Flames.co.uk (78/100), Lilla Rose (78/100), flexiski (78/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.