Alles voor jouw training en resultaat
Bodylab (bodylab.nl) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Sports & Fitness brands, E-commerce brands, Healthcare brands, in the 89th percentile of 11660 Sports & Fitness brands.
Bodylab is a Dutch e-commerce brand founded in 2001 that specializes in sports nutrition and supplements, including whey protein, aimed at fitness enthusiasts and people seeking muscle growth, weight loss, or a healthier lifestyle. The company positions itself as a specialist in sports nutrition, offering a broad assortment of high-quality products. Bodylab states it has served more than 2 million customers with a reported customer satisfaction rating of 4.6 out of 5.
| Brand Name | Bodylab |
|---|---|
| Domain | bodylab.nl |
| Industry | Sports & Fitness, E-commerce |
| Founded | 2001 |
| Main Competitors | Myprotein (92/100), Bulk (81/100), Body & Fit (83/100), XXL Nutrition, Optimum Nutrition (82/100), Prozis (83/100) |
Moz Domain Authority 30/100 vs category average 42 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #731,850 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Bodylab - Spieropbouw, afvallen, wei-eiwit en supplementen | Beste wei-eiwit 2025 | Alles wat je nodig hebt voor je training." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on YouTube, Instagram, Facebook, X (Twitter), GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Bodylab?", Claude could identify the brand as of November 2026. Bodylab is a Dutch sports nutrition brand that sells protein powders, supplements, and fitness-related products through its webshop bodylab.nl. Best known for Affordable sports nutrition and protein supplements in the Netherlands.
When asked "Best brands similar to Bodylab?", Claude would recommend Bodylab as of November 2026. It's a recognizable and popular Dutch sports nutrition brand often mentioned alongside other supplement companies in that market.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Bodylab's main competitors in Sports & Fitness: Myprotein (92/100), Bulk (81/100), Body & Fit (83/100), Optimum Nutrition (82/100), Prozis (83/100).
Sources: Brand Analyzer scan
Bodylab has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 18, trust 48, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Bodylab official site
Bodylab was founded in 2001. Bodylab operates in the Sports & Fitness category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Bodylab offers sports nutrition products and supplements, with a particular focus on whey protein, as well as other products designed to support muscle building, weight loss, and overall fitness and training needs.
Sources: Bodylab official site
Bodylab scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Bodylab official site
Bodylab is a Dutch e-commerce company, founded in 2001, that sells sports nutrition products and supplements, including whey protein, targeted at people pursuing muscle building, weight loss, or general fitness goals.
Sources: Bodylab official site
Bodylab sells a range of sports nutrition products and supplements, such as whey protein, aimed at helping customers build muscle, lose weight, and improve overall fitness. It operates as an online retailer offering products for training and nutrition needs.
Sources: Bodylab official site
Bodylab can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Bodylab official site
Bodylab is used by fitness enthusiasts, athletes, and individuals focused on muscle building, weight loss, or adopting a healthier lifestyle. The brand states it has served more than 2 million customers.
Sources: Bodylab official site
Bodylab is known for its whey protein and broad range of sports supplements aimed at muscle building and weight loss. The brand highlights having served more than 2 million customers and promotes a customer satisfaction rating of 4.6 out of 5.
Sources: Bodylab official site
Bodylab scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Bodylab has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is visibility (18/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #731,850 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and a low Moz Domain Authority of 30/100. In a live check, Claude could already identify Bodylab from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Bodylab: Bodylab (83/100), Body&Fit (83/100), Boston Whaler (83/100), Brooklyn Bridge Park (83/100).
A step up - brands to learn from: Yonex (91/100), Yakima (91/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.