Din hälsokostbutik på nätet
Bodystore (bodystore.com) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Healthcare brands, Sports & Fitness brands, in the 38th percentile of 27927 E-commerce brands.
Bodystore (bodystore.com) is a Swedish e-commerce retailer specializing in health food, beauty, and sports/training products. It offers a wide selection of items with free shipping on orders over 199 kr and features new weekly deals. The company positions itself as a convenient online destination for health-conscious consumers who want an easy, streamlined shopping experience across nutrition, beauty, and fitness categories.
| Brand Name | Bodystore |
|---|---|
| Domain | bodystore.com |
| Industry | E-commerce, Healthcare |
| Main Competitors | Gymgrossisten (72/100), Apotea (62/100), Lyko (86/100), Kicks (77/100), iHerb (79/100), MM Sports (71/100) |
Ranked #453,504 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Bodystore.com - Hälsokost, skönhet, sport & träning på nätet. Handla smidigt & enkelt online med fri frakt från 199 kr. Nya erbjudanden varj…" (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Instagram, X (Twitter), LinkedIn; no detected presence on Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Bodystore?", Claude could identify the brand as of November 2026. Bodystore.com is a Swedish e-commerce retailer specializing in health, fitness, and wellness products, including sports nutrition, supplements, training equipment, and personal care items. Best known for Being a major Scandinavian online retailer for sports nutrition and fitness supplements.
When asked "Best brands similar to Bodystore?", Claude would recommend Bodystore as of November 2026. It's a well known destination in the Nordic market for fitness and supplement shoppers, so it would be relevant if someone asked about similar e-commerce brands in that region.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Bodystore's main competitors in E-commerce: Gymgrossisten (72/100), Apotea (62/100), Lyko (86/100), Kicks (77/100), iHerb (79/100).
Sources: Brand Analyzer scan
Bodystore has low AI-search visibility, scoring 17/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 8, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Bodystore official site
Bodystore offers health food products, beauty items, and sports and training equipment. The site emphasizes a smooth online shopping experience with free shipping for orders above 199 kr and regularly updated weekly offers across these product categories.
Sources: Bodystore official site
Bodystore scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Bodystore official site
Bodystore is a Swedish online retailer that sells health food, beauty, and sports/training products through its e-commerce platform bodystore.com.
Sources: Bodystore official site
Bodystore operates an online store where customers can purchase health food, beauty products, and sports and fitness equipment. It provides free shipping on orders over 199 kr and regularly updates its offerings with new weekly deals, aiming to make online shopping for these categories simple and convenient.
Sources: Bodystore official site
Bodystore can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Bodystore official site
Bodystore is known for being a one-stop online shop for health, beauty, and fitness products in Sweden, offering a broad product range, frequent weekly deals, and free shipping above a certain order value.
Sources: Bodystore official site
Bodystore is used by health-conscious consumers in Sweden who are interested in nutrition, beauty, and fitness products and who prefer the convenience of shopping for these items online.
Sources: Bodystore official site
Bodystore scores 17/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Bodystore has a weak AI-visibility profile at 17/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #453,504 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify Bodystore from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Bodystore: Bob Evans Farms (74/100), Bob and Brad (74/100), Boldfit (74/100), Bonanza Satrangi (74/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.