Sveriges största utbud av träningsprodukter
Gymgrossisten (gymgrossisten.com) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Sports & Fitness brands, in the 31st percentile of 27937 E-commerce brands.
Gymgrossisten is a Swedish e-commerce retailer specializing in dietary supplements, workout clothing, and training equipment. It describes itself as offering Sweden's broadest assortment in these categories, aimed at both beginners and experienced athletes. The company emphasizes customer-friendly shopping terms, including free shipping over 499 SEK, a price guarantee, and free returns, positioning itself as a leading and trusted destination for fitness and health-related products in Sweden.
| Brand Name | Gymgrossisten |
|---|---|
| Domain | gymgrossisten.com |
| Industry | E-commerce, Sports & Fitness |
| Main Competitors | Bodystore (74/100), Myprotein (92/100), Proteinbolaget (75/100), Gymshark (83/100), Fitnesstukku (72/100), Fitness24Seven Shop (76/100), Bodylab (83/100), Tyngre (80/100) |
Moz Domain Authority 39/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #168,746 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Gymgrossisten.com har Sveriges största utbud av kosttillskott, träningskläder och träningsredskap. Vi har fri frakt över 499 kr, prisgaranti och fria returer." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Instagram, X (Twitter), GitHub; no detected presence on Facebook, LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Gymgrossisten?", Claude could identify the brand as of November 2026. Gymgrossisten is a Swedish e-commerce retailer specializing in sports nutrition, supplements, and fitness equipment, selling both its own brands and third-party products across the Nordic region. Best known for Being one of the largest online retailers of sports nutrition and supplements in Scandinavia.
When asked "Best brands similar to Gymgrossisten?", Claude would recommend Gymgrossisten as of November 2026. It's a well known and established player in the Nordic sports nutrition and supplement market, so it would be a natural mention for similar e-commerce brands in that space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Gymgrossisten's main competitors in E-commerce: Bodystore (74/100), Myprotein (92/100), Proteinbolaget (75/100), Gymshark (83/100), Fitnesstukku (72/100).
Sources: Brand Analyzer scan
Gymgrossisten offers dietary supplements (kosttillskott), workout clothing (träningskläder), and training equipment (träningsredskap). These products are aimed at supporting training and health goals for a wide range of customers, from beginners to experienced athletes, all available through its e-commerce platform with added services like free shipping, price guarantee, and free returns.
Sources: Gymgrossisten official site
Gymgrossisten is a Swedish online retailer specializing in dietary supplements, workout clothing, and training equipment. It positions itself as offering Sweden's largest selection in these categories, catering to consumers interested in fitness and health, from beginners to experienced athletes.
Sources: Gymgrossisten official site
Gymgrossisten has low AI-search visibility, scoring 21/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 23, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Gymgrossisten official site
Gymgrossisten operates an e-commerce platform selling kosttillskott (dietary supplements), träningskläder (workout clothing), and träningsredskap (training equipment). It facilitates online shopping with services such as free shipping on orders over 499 SEK, a price guarantee, and free returns, aiming to make fitness-related shopping simple and secure for Swedish consumers.
Sources: Gymgrossisten official site
Gymgrossisten scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Gymgrossisten official site
Gymgrossisten is known for having one of Sweden's broadest selections of dietary supplements, workout apparel, and training equipment. It is also recognized for customer-friendly policies such as free shipping over 499 SEK, a price guarantee, and free returns, which support its positioning as a leading destination for fitness shopping in Sweden.
Sources: Gymgrossisten official site
Gymgrossisten can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Gymgrossisten official site
Gymgrossisten is used by training- and health-interested consumers in Sweden, spanning from fitness beginners to experienced athletes. These customers seek dietary supplements, workout clothing, and training equipment to support their exercise and wellness routines.
Sources: Gymgrossisten official site
Gymgrossisten is popular due to its extensive product range, described as the largest in Sweden for kosttillskott, träningskläder, and träningsredskap. Its appeal is reinforced by practical shopping benefits like free shipping over 499 SEK, a price guarantee, and free returns, which make it convenient and lower-risk for consumers ranging from fitness beginners to experienced athletes.
Sources: Gymgrossisten official site
Gymgrossisten scores 21/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Gymgrossisten has a weak AI-visibility profile at 21/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #168,746 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 39/100. In a live check, Claude could already identify Gymgrossisten from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Gymgrossisten: Gutscheine.com (72/100), Güllüoğlu (72/100), Hadley Roma (72/100), Bradford Exchange Canada (72/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.