Just the facts.
Brut. (brut.media) scores 86 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, in the 89th percentile of 21067 Media & Entertainment brands.
Brut. is a digital media outlet founded in 2013 that produces video journalism covering politics, society, environment, and culture. It is owned by CMA CGM and targets young, socially engaged adults who consume news through digital and social media platforms. The brand emphasizes concise, fact-based storytelling delivered through visually engaging video content, aiming to make complex news topics accessible to a digitally native audience.
| Brand Name | Brut. |
|---|---|
| Domain | brut.media |
| Industry | Media & Entertainment |
| Founded | 2013 |
| Parent Company / Owner | CMA CGM |
| Main Competitors | Vice Media (61/100), NowThis, AJ+ (84/100), Vox (97/100), BuzzFeed News (90/100), Refinery29 (94/100) |
Moz Domain Authority 62/100 vs category average 53 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Politics, Society, Environment, Culture, follow what" (Meta description: 6 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Instagram, YouTube, X (Twitter), LinkedIn, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Brut.?", Claude could identify the brand as of October 2026. Brut. is a digital-native media company, founded in France in 2016, known for producing short, mobile-first video journalism and news content distributed primarily through social media platforms rather than a traditional website or TV channel. Best known for Producing viral, socially distributed short-form video news content aimed at young audiences.
When asked "Best brands similar to Brut.?", Claude would recommend Brut. as of October 2026. It's a notable and widely recognized player in social-first digital news media, so it would come up naturally in discussions of similar brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Brut.'s main competitors in Media & Entertainment: Vice Media (61/100), AJ+ (84/100), Vox (97/100), BuzzFeed News (90/100), Refinery29 (94/100).
Sources: Brand Analyzer scan
Brut. has limited AI-search visibility, scoring 41/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 47, recommendation 68). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Brut. official site
Brut. was founded in 2013. Brut. operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Brut. scores 68/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Brut. official site
Brut. offers video journalism and news content covering politics, society, environment, and culture. Its primary offering is short-form, visually engaging video content designed for digital and social media distribution, aimed at delivering fact-based news in an accessible format for digitally native audiences.
Sources: Brut. official site
Brut. is a digital media company founded in 2013 that specializes in video journalism covering politics, society, environment, and culture. It is owned by CMA CGM and produces content aimed at digitally native audiences who prefer fact-based, visually engaging news formats over traditional long-form journalism.
Sources: Brut. official site
Brut. creates and distributes video content focused on news and current affairs, covering topics such as politics, society, environment, and culture. The brand's approach emphasizes concise, fact-based storytelling designed for consumption on digital and social media platforms, translating complex news topics into accessible video formats for its audience.
Sources: Brut. official site
Brut. can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Brut. official site
Brut. is owned by or part of CMA CGM. Brut. operates in the Media & Entertainment category.
Sources: Wikidata
Brut. is known for producing concise, visually engaging video journalism that distills complex news topics into accessible content for younger audiences. It focuses on fact-based reporting across politics, society, environment, and culture, distributed primarily through digital and social media channels rather than traditional broadcast or print formats.
Sources: Brut. official site
Brut.'s content is used by young, socially engaged adults who consume news primarily through digital and social media platforms. This audience values clear, fact-driven storytelling and prefers concise video content over traditional long-form news formats.
Sources: Brut. official site
Brut. scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Brut. has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (68/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 62/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Brut. from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Brut.: Brill (86/100), Brightcove (86/100), Bukkit (86/100), Bundesliga (86/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.