Leading the charge, together
Call2Recycle (The Battery Network) (call2recycle.org) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Energy & Utilities brands, in the 80th percentile of 19240 Non-profit brands.
Call2Recycle, also known as The Battery Network, is a non-profit organization that operates a consumer battery collection and recycling program across North America. It provides an extensive network of drop-off locations and tools such as OneDrum™ to make battery recycling safe, convenient, and accessible for consumers, businesses, and communities. The organization positions itself as the leading battery stewardship organization, with a mission to make battery recycling easy and support a more sustainable future.
| Brand Name | Call2Recycle (The Battery Network) |
|---|---|
| Domain | call2recycle.org |
| Industry | Non-profit, Energy & Utilities |
| Main Competitors | Retriev Technologies (78/100), Battery Solutions, TerraCycle (81/100), Big Green Box, Earth911 (82/100) |
Moz Domain Authority 61/100 vs category average 48 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Explore how recycling batteries is vital for powering a sustainable future one battery at a time. Find drop-off locations now." (Meta description: 20 words (ideal length). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Instagram, Facebook, YouTube, LinkedIn, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Call2Recycle (The Battery Network)?", Claude could identify the brand as of October 2026. Call2Recycle is a nonprofit battery stewardship and recycling program in North America that operates collection sites for consumer batteries, including rechargeable batteries and increasingly single-use batteries, to keep them out of landfills and ensure safe recycling. Best known for Running the largest consumer battery collection and recycling program in the US and Canada, with drop-off bins at retailers like Home Depot, Lowe's, and Staples.
When asked "Best brands similar to Call2Recycle (The Battery Network)?", Claude would recommend Call2Recycle (The Battery Network) as of October 2026. It's the most established and widely recognized battery recycling program in North America, so it's a natural mention for anyone asking about battery disposal or recycling organizations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Call2Recycle (The Battery Network)'s main competitors in Non-profit: Retriev Technologies (78/100), TerraCycle (81/100), Earth911 (82/100).
Sources: Brand Analyzer scan
Call2Recycle (The Battery Network) has limited AI-search visibility, scoring 49/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 73, recommendation 68). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Call2Recycle (The Battery Network) scores 68/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Call2Recycle, also referred to as The Battery Network, is a non-profit organization that runs a consumer battery collection and recycling program. It operates across North America, providing a network of drop-off sites to help consumers, businesses, and communities recycle batteries safely.
Call2Recycle (The Battery Network) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Call2Recycle offers battery collection and recycling services, including a network of public drop-off locations for consumer batteries. It also provides tools such as OneDrum™, designed to help businesses and communities manage and consolidate battery recycling safely and conveniently.
Call2Recycle is known for being a leading battery stewardship organization in North America, operating a wide network of battery drop-off and collection locations, and offering tools such as OneDrum™ to simplify safe battery recycling for consumers and businesses.
Call2Recycle's services are used by consumers, businesses, and communities that need safe and convenient ways to recycle batteries. This includes individuals dropping off used batteries at collection sites and organizations using tools like OneDrum™ to manage battery recycling.
Call2Recycle (The Battery Network) scores 49/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Call2Recycle (The Battery Network) has a limited AI-visibility profile at 49/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (73/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 61/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify Call2Recycle (The Battery Network) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Call2Recycle (The Battery Network): California Community Foundation (81/100), Calder Foundation (81/100), Cambridge Assessment (81/100), CAMH (Centre for Addiction and Mental Health) (81/100).
A step up - brands to learn from: Workaway (91/100), WHYY (91/100).
Category leader: Change.org (97/100).
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