More Ideas, Less Waste
Earth911 (earth911.com) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Non-profit brands, Other brands, in the 79th percentile of 30502 Media & Entertainment brands.
Earth911 is a media and resource platform focused on sustainability and waste reduction. It combines sustainability journalism with practical recycling resources, aiming to help environmentally conscious consumers make informed, eco-friendly choices. The site provides ideas, tips, and information to support individuals in reducing waste and adopting more sustainable lifestyles. Earth911 positions itself as a trusted source within the media and non-profit sustainability space.
| Brand Name | Earth911 |
|---|---|
| Domain | earth911.com |
| Industry | Media & Entertainment, Non-profit |
| Main Competitors | TreeHugger (92/100), EcoWatch (86/100), Grist (88/100), Recyclebank (83/100), RecycleNation (82/100), TerraCycle (81/100) |
Moz Domain Authority 80/100 vs category average 51 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #38,883 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "More Ideas, Less Waste" (Meta description too short (4 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost, HubSpot.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Earth911?", Claude could identify the brand as of October 2026. Earth911 is an online media platform focused on sustainability and recycling information, best known for its searchable database that helps users find local recycling locations for various materials and products. Best known for its recycling locator/search tool that helps people find where to recycle specific items near them.
When asked "Best brands similar to Earth911?", Claude would recommend Earth911 as of October 2026. It's one of the most established and practical resources for consumers looking to recycle specific materials, so it would naturally come up in a discussion of sustainability or recycling-focused media brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Earth911's main competitors in Media & Entertainment: TreeHugger (92/100), EcoWatch (86/100), Grist (88/100), Recyclebank (83/100), RecycleNation (82/100).
Sources: Brand Analyzer scan
Earth911 is a media and resource platform dedicated to sustainability and waste reduction. It offers journalism, practical tips, and recycling resources designed to help individuals live more sustainably and reduce their environmental footprint.
Sources: Earth911 official site
Earth911 has limited AI-search visibility, scoring 39/100 on Brand Analyzer's AI visibility composite (visibility 10, trust 66, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Earth911 official site
Earth911 provides sustainability journalism and actionable recycling resources. It publishes articles, guides, and tools that help people find ways to reduce waste, recycle effectively, and make environmentally conscious decisions in daily life.
Sources: Earth911 official site
Earth911 offers sustainability journalism, articles, and practical recycling resources aimed at helping individuals reduce waste and live more sustainably. It functions as an information and media resource rather than selling physical products.
Sources: Earth911 official site
Earth911 scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Earth911 official site
Earth911 is known for combining in-depth sustainability journalism with practical recycling resources, positioning itself as a go-to media source for waste reduction tips and eco-friendly living advice.
Sources: Earth911 official site
Earth911 can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Earth911 official site
Earth911 is used by environmentally conscious consumers who are looking for practical tips, news, and resources to reduce waste and adopt more sustainable lifestyles.
Sources: Earth911 official site
Earth911 scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Earth911 has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (66/100) and its weakest is visibility (10/100). It benefits from a global traffic rank of #38,883 (Tranco), a Moz Domain Authority of 80/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Earth911 from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Earth911: e-architect (82/100), Eagle Tribune (82/100), Easy Anti-Cheat (82/100), EatOkra (82/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
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