Economía y mercados al día
Cinco Días (elpais.com) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Finance brands, in the 82nd percentile of 28694 Media & Entertainment brands.
Cinco Días is a Spanish business newspaper founded in 1978, headquartered in Madrid and owned by Grupo PRISA. It is part of EL PAÍS Economía and covers economy, markets, small and medium enterprises, corporate news, finance and technology. The publication targets professionals, business owners, investors and entrepreneurs in Spain and Latin America, offering specialized, in-depth economic and financial reporting combined with breaking news coverage.
| Brand Name | Cinco Días |
|---|---|
| Domain | elpais.com |
| Industry | Media & Entertainment, Finance |
| Founded | 1978 |
| Headquarters | Madrid |
| Parent Company / Owner | Grupo PRISA |
| Main Competitors | Expansión (92/100), El Economista (75/100), Cinco Días' sister outlet El País Economía (83/100), La Vanguardia Economía (83/100), Bloomberg (92/100), Financial Times (77/100), Reuters (73/100) |
Moz Domain Authority 94/100 vs category average 51 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Cinco Días has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Noticias de última hora sobre economía, mercados, pymes y emprendedores, empresas, finanzas y tecnología en Cinco Días y EL PAÍS Economía." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is ES-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on Facebook, X (Twitter), YouTube, Instagram; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is El País?", Claude could identify the brand as of August 2026. El País is Spain's largest daily newspaper, founded in 1976 shortly after the death of Franco, known for its progressive editorial stance and rigorous journalism covering Spanish and Latin American politics, culture, and world news. Best known for Being Spain's leading newspaper of record and a dominant voice in Spanish-language journalism.
When asked "Best brands similar to El País?", Claude would recommend Cinco Días as of August 2026. It's one of the most influential and widely-read Spanish-language news outlets globally, making it a natural recommendation for quality journalism in that market.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Cinco Días's main competitors in Media & Entertainment: Expansión (92/100), El Economista (75/100), Cinco Días' sister outlet El País Economía (83/100), La Vanguardia Economía (83/100), Bloomberg (92/100).
Sources: Brand Analyzer scan
Cinco Días is a Spanish business newspaper founded in 1978, headquartered in Madrid and owned by Grupo PRISA. It operates as part of EL PAÍS Economía, providing coverage of economic, financial and business news in Spanish.
Sources: Cinco Días official site
Cinco Días has moderate AI-search visibility, scoring 65/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 73, recommendation 57). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Cinco Días official site
Cinco Días was founded in 1978. Cinco Días operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Cinco Días is headquartered in Madrid. Cinco Días operates in the Media & Entertainment category.
Sources: Wikidata
Cinco Días reports on economy, financial markets, small and medium-sized enterprises, corporate news, finance and technology. It delivers breaking news alongside in-depth analysis aimed at helping readers understand the economic environment.
Sources: Cinco Días official site
Cinco Días scores 57/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Cinco Días official site
Cinco Días offers news articles, market analysis and reporting on economy, finance, pymes (small and medium enterprises), corporate affairs and technology, delivered through its website as part of EL PAÍS Economía.
Sources: Cinco Días official site
Cinco Días can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Cinco Días official site
Cinco Días is known for its specialized, in-depth coverage of economic and financial topics in the Spanish-language media landscape, backed by the journalistic reputation of EL PAÍS and its long history dating back to 1978.
Sources: Cinco Días official site
Cinco Días is owned by or part of Grupo PRISA. Cinco Días operates in the Media & Entertainment category.
Sources: Wikidata
Cinco Días is used by professionals, business owners, investors, entrepreneurs and readers interested in economics, finance and business news across Spain and Latin America.
Sources: Cinco Días official site
Cinco Días scores 65/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Cinco Días has a moderate AI-visibility profile at 65/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (73/100) and its weakest is recommendation likelihood (57/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 94/100. The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Cinco Días from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
83 in October 2026, down from 88 in August 2026.
Ranked closest to Cinco Días: Ellusionist (83/100), ELLE México (83/100), Elton John (83/100), El Universal (83/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
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