Líder en información económica y mercados
Expansión (expansion.com) scores 92 out of 100 on Brand Analyzer, placing it in the Iconic tier among Media & Entertainment brands, Finance brands, in the 99th percentile of 28671 Media & Entertainment brands.
Expansión (expansion.com) is a Spanish-language economic news portal describing itself as the leading diario económico for market information, economy, and politics. It provides up-to-date economic news, financial market data, and opinion analysis aimed at Spanish-speaking professionals, investors, and readers interested in economy, finance, stock markets, and politics.
| Brand Name | Expansión |
|---|---|
| Domain | expansion.com |
| Industry | Media & Entertainment, Finance |
| Main Competitors | Cinco Días, El Economista (75/100), Bloomberg (92/100), Financial Times (77/100), Reuters (73/100), Investing.com (91/100) |
Moz Domain Authority 88/100 vs category average 51 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #10,483 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Expansión has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Noticias econ�micas de �ltima hora, informaci�n de mercados, opini�n y mucho m�s, en el portal del diario l�der de informaci�n de mercados, econom�a y pol�tica en espa�ol" (Meta description: 27 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is ES-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on X (Twitter), Facebook, LinkedIn, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Expansión?", Claude could identify the brand as of October 2026. Expansión is a leading Spanish business and financial newspaper, part of the Unidad Editorial group, covering economic news, markets, and corporate affairs in Spain and Latin America. Best known for Being one of Spain's top financial and business news publications, similar to the Financial Times or Wall Street Journal in its market.
When asked "Best brands similar to Expansión?", Claude would recommend Expansión as of October 2026. It's a well established and respected source for business and economic news in the Spanish-speaking world, making it relevant to mention alongside other major financial media outlets.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Expansión's main competitors in Media & Entertainment: El Economista (75/100), Bloomberg (92/100), Financial Times (77/100), Reuters (73/100), Investing.com (91/100).
Sources: Brand Analyzer scan
Expansión has moderate AI-search visibility, scoring 65/100 on Brand Analyzer's AI visibility composite (visibility 67, trust 72, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Expansión official site
Expansión offers economic news, financial market information, and opinion/analysis content, all delivered through its Spanish-language online portal.
Sources: Expansión official site
Expansión scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Expansión official site
Expansión is a Spanish-language online economic newspaper (expansion.com) that positions itself as the leading portal for market information, economy, and politics in the Spanish-speaking world.
Sources: Expansión official site
Expansión publishes breaking economic news, financial market information, and opinion analysis in Spanish, covering economy, finance, stock markets, and political developments relevant to those sectors.
Sources: Expansión official site
Expansión can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Expansión official site
Expansión is used by professionals, investors, and readers interested in economy, finance, stock markets, and politics within the Spanish-speaking world.
Sources: Expansión official site
Expansión is known for being a leading Spanish-language source of economic and financial news, market data, and opinion pieces, with a reputation as a reference portal for economic information in the Spanish-speaking world.
Sources: Expansión official site
Expansión scores 65/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Expansión has a moderate AI-visibility profile at 65/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (72/100) and its weakest is recommendation likelihood (53/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #10,483 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Expansión from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Expansión: Euractiv (92/100), Eneba (92/100), Faber (92/100), Facetune (92/100), eHow (92/100), Fanatec (92/100).
Category leader: Change.org (97/100).
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