Dé pas voor jongeren van 12 tot 30
CJP (cjp.nl) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Travel & Hospitality brands, Other brands, in the 80th percentile of 32637 Media & Entertainment brands.
CJP is a Dutch discount card aimed at young people between 12 and 30 years old, offering reduced prices on cinemas, museums, theater, festivals, and other cultural activities throughout the Netherlands. The card costs €10 for the first year and is free for secondary school and MBO (vocational) students. CJP's mission is to make culture and leisure activities more accessible and affordable for youth, positioning itself as the leading culture and discount card for young people in the country.
| Brand Name | CJP |
|---|---|
| Domain | cjp.nl |
| Industry | Media & Entertainment, Travel & Hospitality |
| Founded | 2026 |
| Main Competitors | Museumkaart, ISIC, European Youth Card (EYCA), Cineville, Stadspas Amsterdam |
Moz Domain Authority 45/100 vs category average 51 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #571,600 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
CJP appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "De beste kortingen op bioscopen, musea, theater, festivals en meer door heel Nederland. Gratis voor scholieren en mbo-studenten." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on Instagram, LinkedIn, YouTube, X (Twitter), Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is CJP?", Claude could identify the brand as of October 2026. CJP (Cultureel Jongeren Paspoort) is a Dutch membership organization that offers young people a discount card providing reduced prices on cultural and entertainment activities like movies, concerts, museums, and festivals. Best known for its discount card giving Dutch youth cheaper access to cultural and entertainment events.
When asked "Best brands similar to CJP?", Claude would recommend CJP as of October 2026. It's a well-known and distinctive youth culture discount scheme in the Netherlands, so it would be a natural mention for Dutch media and entertainment access brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
CJP offers a membership card that provides discounts on cinemas, museums, theater performances, festivals, and other cultural and leisure activities throughout the Netherlands.
Sources: CJP official site
CJP is a Dutch discount card for young people aged 12 to 30 that provides reduced prices on cultural and leisure activities such as cinemas, museums, theater, and festivals across the Netherlands.
Sources: CJP official site
CJP has limited AI-search visibility, scoring 48/100 on Brand Analyzer's AI visibility composite (visibility 40, trust 46, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: CJP official site
CJP was founded in 2026. CJP operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
CJP provides a membership card that gives young people discounts on a wide range of cultural and leisure activities, including cinema tickets, museum entries, theater performances, and festivals throughout the Netherlands. The first year of membership costs €10, and it is offered free of charge to secondary school and MBO students.
Sources: CJP official site
CJP scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: CJP official site
CJP is used by young people in the Netherlands between the ages of 12 and 30, including secondary school students (scholieren) and MBO (vocational education) students, who use the card to access discounts on cultural and leisure activities.
Sources: CJP official site
CJP is known as a culture and discount pass for Dutch youth, offering access to reduced prices on cinemas, museums, theater, festivals, and other cultural outings. It is particularly recognized for its low-cost entry fee and its free access for scholieren (secondary school students) and MBO students.
Sources: CJP official site
CJP can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: CJP official site
CJP is popular among Dutch youth because it offers an affordable way-starting at just €10 for the first year, and free for scholieren and MBO students-to access discounts on a wide variety of cultural and entertainment activities, including cinemas, museums, theater, and festivals across the Netherlands.
Sources: CJP official site
CJP scores 48/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
CJP has a limited AI-visibility profile at 48/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is visibility (40/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #571,600 (Tranco) and a Moz Domain Authority of 45/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify CJP from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to CJP: City TV (82/100), Minnesota Star Tribune (82/100), Clair Global (82/100), Claro Sports (82/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
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