Voor een diverse en inclusieve samenleving
COC (coc.nl) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Government brands, in the 90th percentile of 15369 Non-profit brands.
COC is a Dutch non-profit advocacy organization dedicated to the emancipation, acceptance, and equal rights of LGBTI+ people in the Netherlands. It positions itself as the leading interest group for LGBTI+ issues in the country, supported by members, donors, and volunteers. COC works across multiple themes to promote a diverse and inclusive society, serving LGBTI+ individuals and allies who want to contribute to equal rights and acceptance.
| Brand Name | COC |
|---|---|
| Domain | coc.nl |
| Industry | Non-profit, Government |
| Main Competitors | Stonewall (90/100), Human Rights Campaign (92/100), GLAAD (93/100), ILGA-Europe (86/100), Transgender Netwerk Nederland |
Moz Domain Authority 55/100 vs category average 49 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #288,760 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
COC appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Het COC zet zich in voor een diverse en inclusieve samenleving. We komen op voor emancipatie, acceptatie en gelijke rechten voor lhbti+ personen." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is COC?", Claude could not identify the brand as of October 2026. I don't genuinely recognize a specific non-profit organization called "COC" operating at coc.nl, so I can't confirm details about it, though it's possible it's a small or niche organization with limited web presence.
When asked "Best brands similar to COC?", Claude would not surface COC as of October 2026. I can't recommend an organization I can't verify or confirm details about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
COC's main competitors in Non-profit: Stonewall (90/100), Human Rights Campaign (92/100), GLAAD (93/100), ILGA-Europe (86/100).
Sources: Brand Analyzer scan
COC has limited AI-search visibility, scoring 44/100 on Brand Analyzer's AI visibility composite (visibility 36, trust 40, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: COC official site
COC scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: COC official site
COC is a Dutch non-profit organization that advocates for the emancipation, acceptance, and equal rights of LGBTI+ people in the Netherlands. It operates in the categories of non-profit and government-related advocacy, positioning itself as the leading interest group for LGBTI+ issues in the country.
Sources: COC official site
COC can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: COC official site
COC works to advance a diverse and inclusive society by actively campaigning on multiple themes related to LGBTI+ emancipation, acceptance, and equal rights. It is supported by members, donors, and volunteers who help carry out its advocacy work in the Netherlands.
Sources: COC official site
COC is known for being the primary advocacy organization in the Netherlands representing LGBTI+ interests, focusing on emancipation, acceptance, and equal rights for LGBTI+ individuals.
Sources: COC official site
COC's services and advocacy are used by LGBTI+ individuals in the Netherlands as well as supporters and allies who want to contribute to equal rights and acceptance for this community.
Sources: COC official site
COC scores 44/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
COC has a limited AI-visibility profile at 44/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is visibility (36/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #288,760 (Tranco) and a Moz Domain Authority of 55/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check (October 2026), Claude could not identify COC from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to COC: CMMB (84/100), ClimateWorks Foundation (84/100), Code First Girls (84/100), Council on Foundations (84/100).
A step up - brands to learn from: Workaway (91/100), WHYY (91/100).
Category leader: Change.org (97/100).
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