Working in and on fragility
Cordaid (cordaid.org) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Healthcare brands, Education brands, in the 70th percentile of 12717 Non-profit brands.
Cordaid is a Dutch humanitarian and development organization headquartered in The Hague. It supports people affected by poverty and conflict, particularly in fragile regions, by providing integrated assistance including health care, emergency relief, food security, education, and access to justice. The organization also works to empower communities economically through job creation and gender equality initiatives, aiming to help vulnerable populations move beyond survival toward full participation in equitable, resilient societies.
| Brand Name | Cordaid |
|---|---|
| Domain | cordaid.org |
| Industry | Non-profit, Healthcare |
| Headquarters | The Hague |
| Main Competitors | Oxfam (92/100), CARE International (94/100), World Vision (92/100), Save the Children (83/100), Catholic Relief Services (87/100), Médecins Sans Frontières (86/100), Plan International (90/100), International Rescue Committee (88/100) |
Moz Domain Authority 52/100 vs category average 50 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #366,934 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "We stand with those hit hardest by poverty and conflict. We support them to move beyond survival and to fully participate in equitable societies." (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, YouTube, X (Twitter), Instagram; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Cordaid?", Claude could identify the brand as of October 2026. Cordaid is a Dutch international development and humanitarian aid organization headquartered in The Hague, working on emergency relief, healthcare, security and justice, and economic opportunity in fragile and conflict-affected states across Africa, the Middle East and Asia. Best known for Humanitarian relief and development work in fragile and conflict-affected countries, rooted in Dutch Catholic relief traditions.
When asked "Best brands similar to Cordaid?", Claude would recommend Cordaid as of October 2026. It's a well-established, large Dutch NGO with a long track record, so it fits naturally alongside other major humanitarian and development organizations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Cordaid's main competitors in Non-profit: Oxfam (92/100), CARE International (94/100), World Vision (92/100), Save the Children (83/100), Catholic Relief Services (87/100).
Sources: Brand Analyzer scan
Cordaid has limited AI-search visibility, scoring 42/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 46, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Cordaid official site
Cordaid is headquartered in The Hague. Cordaid operates in the Non-profit category.
Sources: Wikidata
Cordaid offers health care services, emergency relief, food security programs, education support, and access to justice initiatives, along with economic empowerment programs focused on job creation and gender equality in fragile and conflict-affected regions.
Sources: Cordaid official site
Cordaid scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Cordaid official site
Cordaid is a Dutch non-profit humanitarian and development organization headquartered in The Hague. It works in fragile and conflict-affected regions, focusing on supporting people hit hardest by poverty and conflict to move beyond survival toward full participation in equitable, resilient societies.
Sources: Cordaid official site
Cordaid delivers integrated support in fragile contexts, including health care, emergency relief, food security, education, and access to justice. It also works to empower people economically through job creation and gender equality initiatives, bridging emergency relief with long-term resilience building.
Sources: Cordaid official site
Cordaid can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Cordaid official site
Cordaid's services are used by people and communities affected by poverty, conflict, and fragility, particularly in regions lacking adequate access to health care, education, food security, and justice systems.
Sources: Cordaid official site
Cordaid is known for its work in fragile and conflict-affected regions, combining humanitarian emergency relief with long-term development programs in health care, education, food security, and justice access.
Sources: Cordaid official site
Cordaid scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Cordaid has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (61/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #366,934 (Tranco) and a Moz Domain Authority of 52/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Cordaid from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Cordaid: COPD Foundation (80/100), The Co-operative (80/100), Corporate Europe Observatory (80/100), National Corvette Museum (80/100).
A step up - brands to learn from: Youth Villages (81/100), Youth Ki Awaaz (81/100).
Category leader: Change.org (97/100).
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