Local news for the Dales
Craven Herald (cravenherald.co.uk) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, in the 68th percentile of 25610 Media & Entertainment brands.
Craven Herald is a British weekly newspaper based in Skipton, serving the Skipton and Yorkshire Dales area. Founded in 1853 and owned by Newsquest Media Group, it provides local news, sport, weather, events and lifestyle coverage focused on the region. The publication aims to deliver community-specific journalism that larger national outlets typically do not cover, positioning itself as a long-standing, trusted local news source for residents and businesses in the area.
| Brand Name | Craven Herald |
|---|---|
| Domain | cravenherald.co.uk |
| Industry | Media & Entertainment |
| Founded | 1853 |
| Headquarters | Skipton |
| Parent Company / Owner | Newsquest |
| Main Competitors | Yorkshire Post (84/100), Telegraph & Argus (75/100), Keighley News (76/100), Harrogate Advertiser, Yorkshire Evening Post (82/100), BBC News (95/100) |
Moz Domain Authority 55/100 vs category average 52 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "News, Sport, Weather, Events and more for Skipton and the Yorkshire Dales, brought to you by the team at the The Craven Herald." (Meta description: 23 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Craven Herald?", Claude could identify the brand as of October 2026. Craven Herald is a local newspaper and news website serving Skipton and the Craven district of North Yorkshire, covering local news, sport, and community events. It's part of the Newsquest regional newspaper group. Best known for being the main local newspaper for Skipton and the Craven area of North Yorkshire.
When asked "Best brands similar to Craven Herald?", Claude would not surface Craven Herald as of October 2026. It's a hyperlocal regional paper, so I'd only mention it if someone specifically asked about North Yorkshire or Craven district news sources rather than general media brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Craven Herald's main competitors in Media & Entertainment: Yorkshire Post (84/100), Telegraph & Argus (75/100), Keighley News (76/100), Yorkshire Evening Post (82/100), BBC News (95/100).
Sources: Brand Analyzer scan
Craven Herald is a British weekly newspaper based in Skipton, founded in 1853, that covers news, sport, weather and events for the Skipton and Yorkshire Dales area. It is owned by Newsquest Media Group, one of the UK's largest local news publishers.
Sources: Craven Herald official site
Craven Herald has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 15, trust 46, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Craven Herald official site
Craven Herald was founded in 1853. Craven Herald operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Craven Herald is headquartered in Skipton. Craven Herald operates in the Media & Entertainment category.
Sources: Wikidata
Craven Herald offers local news coverage, sports reporting, weather updates, event listings and opinion content focused on Skipton and the Yorkshire Dales. It publishes this content through its website and, as a newspaper, in print format as well.
Sources: Craven Herald official site
Craven Herald produces local journalism covering news, sport, opinion, events and lifestyle content specific to Skipton and the Yorkshire Dales. It reports on community issues, local businesses, and regional happenings that national media typically do not cover, publishing both in print and online.
Sources: Craven Herald official site
Craven Herald scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Craven Herald official site
Craven Herald can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Craven Herald official site
Craven Herald is known for being a long-established local newspaper serving the Skipton and Yorkshire Dales community, with roots dating back to 1853. It is recognized for in-depth, community-focused coverage of local news, sport and events specific to the region.
Sources: Craven Herald official site
Craven Herald is owned by or part of Newsquest. Craven Herald operates in the Media & Entertainment category.
Sources: Wikidata
Craven Herald is used by residents, businesses and community members in Skipton and the Yorkshire Dales who are interested in local news, sports, events and lifestyle content specific to their region.
Sources: Craven Herald official site
Craven Herald scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Craven Herald has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is visibility (15/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 55/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Craven Herald from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Craven Herald: Craft Recordings (80/100), Country Music Hall of Fame and Museum (80/100), CrossExamined.org (80/100), Croud (80/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.