First for news across Keighley
Keighley News (keighleynews.co.uk) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, in the 47th percentile of 25585 Media & Entertainment brands.
Keighley News is a British weekly newspaper serving Keighley, West Yorkshire, founded in 1862 and headquartered in Keighley. Owned by Newsquest Media Group, it provides local news, sport, events, weather and travel coverage tailored to the Keighley area. The publication positions itself as the primary trusted source of community-relevant information for residents, businesses and community members in the region, leveraging Newsquest's established regional publishing network.
| Brand Name | Keighley News |
|---|---|
| Domain | keighleynews.co.uk |
| Industry | Media & Entertainment |
| Founded | 1862 |
| Headquarters | Keighley |
| Parent Company / Owner | Newsquest |
| Main Competitors | Telegraph & Argus (75/100), Yorkshire Post (84/100), Halifax Courier (78/100), Craven Herald & Pioneer (80/100), BBC News (95/100), ITV News (93/100) |
Moz Domain Authority 54/100 vs category average 52 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #307,573 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "The Keighley News - first for news, sport, events, weather, travel and more across Keighley in West Yorkshire." (Meta description: 18 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram; no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Keighley News?", Claude could identify the brand as of October 2026. Keighley News is a local newspaper and news website serving Keighley and the surrounding Airedale area in West Yorkshire, England, covering local news, sport, and community events. It is part of the Newsquest regional press group, which also owns titles like the Telegraph & Argus Best known for Local news coverage for the town of Keighley and Airedale in West Yorkshire.
When asked "Best brands similar to Keighley News?", Claude would not surface Keighley News as of October 2026. It's a hyperlocal UK newspaper rather than a major media brand, so I wouldn't bring it up unless someone specifically asked about local news outlets in that part of Yorkshire.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Keighley News's main competitors in Media & Entertainment: Telegraph & Argus (75/100), Yorkshire Post (84/100), Halifax Courier (78/100), Craven Herald & Pioneer (80/100), BBC News (95/100).
Sources: Brand Analyzer scan
Keighley News is a British weekly newspaper that has served the Keighley area of West Yorkshire since 1862. It is owned by Newsquest Media Group and is headquartered in Keighley.
Sources: Keighley News official site
Keighley News has limited AI-search visibility, scoring 39/100 on Brand Analyzer's AI visibility composite (visibility 20, trust 46, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Keighley News official site
Keighley News was founded in 1862. Keighley News operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Keighley News is headquartered in Keighley. Keighley News operates in the Media & Entertainment category.
Sources: Wikidata
Keighley News provides local news coverage including news, sport, business, community events, weather and travel information specific to the Keighley area of West Yorkshire.
Sources: Keighley News official site
Keighley News offers local news reporting, sports coverage, community event listings, weather updates and travel information for the Keighley area, delivered through its website and associated publications.
Sources: Keighley News official site
Keighley News scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Keighley News official site
Keighley News can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Keighley News official site
Keighley News is known for its long-standing role as the local newspaper of record for Keighley, having published continuously since 1862 and covering community news, sport and events relevant to residents of the area.
Sources: Keighley News official site
Keighley News is owned by or part of Newsquest. Keighley News operates in the Media & Entertainment category.
Sources: Wikidata
Keighley News is used by residents, local businesses and community members in Keighley and the surrounding West Yorkshire area who seek local news, sport, events and information relevant to their community.
Sources: Keighley News official site
Keighley News scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Keighley News has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is visibility (20/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #307,573 (Tranco) and a Moz Domain Authority of 54/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Keighley News from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Keighley News: KBOI-TV CBS 2 (76/100), KAWSONE (76/100), K&F Concept (76/100), KERA News (76/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Change.org (97/100).
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