It's incredible what you can do
Dame Kelly Holmes Trust (damekellyholmestrust.org) scores 55 out of 100 on Brand Analyzer, placing it in the Early Stage tier among Non-profit brands, Education brands, Sports & Fitness brands, in the 2nd percentile of 15188 Non-profit brands.
Dame Kelly Holmes Trust is a British youth charity founded in 2008. It pairs world-class athletes with young people as mentors, delivering programmes designed to build confidence, resilience, and life skills. The Trust operates in education, community, and health settings, aiming to improve wellbeing and future prospects for young people through an athlete-led mentoring model.
| Brand Name | Dame Kelly Holmes Trust |
|---|---|
| Domain | damekellyholmestrust.org |
| Industry | Non-profit, Education |
| Founded | 2008 |
| Main Competitors | The Prince's Trust (77/100), Laureus Sport for Good Foundation (86/100), StreetGames (81/100), Sported (80/100), Youth Sport Trust (76/100) |
Moz Domain Authority 44/100 vs category average 49 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Dame Kelly Holmes Trust has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "it’s incredible what you can do." (Meta description: 6 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Webflow.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Dame Kelly Holmes Trust?", Claude could identify the brand as of October 2026. The Dame Kelly Holmes Trust is a UK charity founded by double Olympic gold medalist Dame Kelly Holmes that uses the experience and skills of retired elite athletes to mentor and support disadvantaged young people. It runs programs aimed at building confidence, employability, and Best known for Training elite athletes to become mentors for disadvantaged young people.
When asked "Best brands similar to Dame Kelly Holmes Trust?", Claude would recommend Dame Kelly Holmes Trust as of October 2026. It's a well regarded and distinctive UK youth charity, so I'd mention it if someone asked about sport-based mentoring or athlete-led nonprofits.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Dame Kelly Holmes Trust's main competitors in Non-profit: The Prince's Trust (77/100), Laureus Sport for Good Foundation (86/100), StreetGames (81/100), Sported (80/100), Youth Sport Trust (76/100).
Sources: Brand Analyzer scan
Dame Kelly Holmes Trust has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 55, trust 19, recommendation 30). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Dame Kelly Holmes Trust was founded in 2008. Dame Kelly Holmes Trust operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
The Trust offers mentoring programmes that pair elite athletes with young people to build confidence, resilience, and life skills, delivered within education, community, and health settings.
Dame Kelly Holmes Trust scores 30/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Dame Kelly Holmes Trust is a British youth charity founded in 2008. It focuses on youth development by using elite athletes as mentors to support young people in education, community, and health settings.
Dame Kelly Holmes Trust can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
The Trust is known for its athlete-led mentoring model, which uses the credibility and experience of elite sporting champions to mentor young people, distinguishing it from traditional youth services.
Young people in education, community, and health settings who could benefit from mentoring to improve their wellbeing, confidence, and future prospects use the Trust's programmes.
Dame Kelly Holmes Trust scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Dame Kelly Holmes Trust has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (55/100) and its weakest is trust (19/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 44/100. The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Dame Kelly Holmes Trust from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Dame Kelly Holmes Trust: CSA Celiacs (55/100), CS4All (55/100), Digitalarkivet (55/100), Disabilityrightsintl (55/100).
A step up - brands to learn from: PLANETARY (56/100), Vietnam Veterans Association of Australia (56/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.