The think tank for progressivism's future
Data For Progress (dataforprogress.org) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Government brands, Media & Entertainment brands, in the 80th percentile of 19240 Non-profit brands.
Data for Progress is an American progressive policy think tank founded in 2018 and led by CEO Sean McElwee. It conducts polling, policy development, and political science research, using techniques such as multi-level regression and post-stratification to analyze public opinion at the state and district level. The organization aims to show that progressive policy positions can be electorally viable, serving reporters, political strategists, politicians, and advocacy groups seeking data-driven insights.
| Brand Name | Data For Progress |
|---|---|
| Domain | dataforprogress.org |
| Industry | Non-profit, Government |
| Founded | 2018 |
| CEO | Sean McElwee |
| Main Competitors | Civiqs (83/100), Navigator Research (75/100), Morning Consult (85/100), YouGov (90/100), Center for American Progress (90/100), Public Policy Polling (78/100) |
Moz Domain Authority 60/100 vs category average 48 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #153,337 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Data For Progress has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Data for Progress is the think tank for the future of progressivism. Through polling, policy development, and more, our work shows progressive causes can win." (Meta description: 25 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Squarespace.
Social footprint: verified profiles on Instagram, LinkedIn, Facebook, GitHub; no detected presence on X (Twitter), YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Data For Progress?", Claude could identify the brand as of October 2026. Data For Progress is a progressive think tank and polling organization founded in 2018 by Sean McElwee that conducts public opinion research and policy analysis to support left-leaning political causes. It's known for quickly turning around polls on hot-button issues to influence Best known for Rapid-turnaround progressive polling used to shape media and policy debates on issues like the Green New Deal and Supreme Court reform.
When asked "Best brands similar to Data For Progress?", Claude would recommend Data For Progress as of October 2026. It's a well-known and frequently cited progressive polling outfit, so it would come up naturally if someone asked about left-leaning policy research organizations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Data For Progress's main competitors in Non-profit: Civiqs (83/100), Navigator Research (75/100), Morning Consult (85/100), YouGov (90/100), Center for American Progress (90/100).
Sources: Brand Analyzer scan
Data for Progress offers public opinion polling, policy research and development, and data analysis services, including modeling techniques like multi-level regression and post-stratification to produce state- and district-level public opinion estimates.
Sources: Data For Progress official site
Data for Progress is an American progressive policy think tank founded in 2018. It conducts polling, policy research, and data analysis to support progressive political causes, and is led by CEO Sean McElwee.
Sources: Data For Progress official site
Data For Progress has moderate AI-search visibility, scoring 59/100 on Brand Analyzer's AI visibility composite (visibility 60, trust 54, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Data For Progress official site
Data For Progress was founded in 2018. Data For Progress operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Data For Progress scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Data For Progress official site
Data For Progress can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Data For Progress official site
Data for Progress's research and polling are used by reporters, political strategists, politicians, commentators, and advocacy organizations seeking data-driven insights to support progressive policy positions.
Sources: Data For Progress official site
Data for Progress is referenced by reporters, political strategists, politicians, and advocacy groups because it provides granular, data-driven polling and policy analysis that goes beyond national-level surveys, offering state and district-level insights relevant to progressive policy debates and campaigns.
Sources: Data For Progress official site
Data For Progress scores 59/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Data For Progress has a limited AI-visibility profile at 59/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is trust (54/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #153,337 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Data For Progress from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Data For Progress: Dance/USA (81/100), The Dallas Opera (81/100), Dallas Baptist University (DBU) (81/100), Death Penalty Information Center (81/100).
A step up - brands to learn from: Workaway (91/100), WHYY (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.