Food. We Get It.
Deliveroo (deliveroo.fr) scores 88 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Food & Beverage brands, E-commerce brands, Technology brands, in the 98th percentile of 7524 Food & Beverage brands.
Deliveroo is a food delivery company founded in 2013 and headquartered in London, led by CEO Will Shu. It connects customers with local restaurants and shops, delivering takeaway food and essential groceries via its app or website. The platform partners with restaurants, grocery stores, and riders to provide fast, convenient delivery services in urban areas. Deliveroo operates in the food and beverage, e-commerce, and technology sectors, positioning itself as a leading platform for on-demand delivery of meals and everyday goods.
| Brand Name | Deliveroo |
|---|---|
| Domain | deliveroo.fr |
| Industry | Food & Beverage, E-commerce |
| Founded | 2013 |
| Headquarters | London |
| CEO | Will Shu |
| Main Competitors | Uber Eats (82/100), Just Eat (89/100), Glovo (86/100), DoorDash (81/100), Grubhub (81/100), Wolt (84/100) |
Moz Domain Authority 58/100 vs category average 43 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #28,531 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Deliveroo has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "We deliver your takeouts or essential groceries from the best-rated local partners straight to your door. Download our app or order online. Food. We Get It." (Meta description: 26 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Cloudflare.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Deliveroo?", Claude could identify the brand as of September 2026. Deliveroo is a UK-founded online food delivery platform that connects users with restaurants for meal delivery, operating in France under deliveroo.fr as one of its key European markets. Best known for On-demand restaurant food delivery via app and website, using a network of riders.
When asked "Best brands similar to Deliveroo?", Claude would recommend Deliveroo as of September 2026. It's one of the major food delivery platforms in Europe, so it would naturally come up alongside competitors like Uber Eats or Just Eat.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Deliveroo's main competitors in Food & Beverage: Uber Eats (82/100), Just Eat (89/100), Glovo (86/100), DoorDash (81/100), Grubhub (81/100).
Sources: Brand Analyzer scan
Deliveroo offers delivery services for takeaway food from restaurants and essential groceries from local shops. Customers can place orders through the Deliveroo app or website, choosing from a range of best-rated local restaurant and retail partners. The company also provides a platform for restaurants and grocery stores to reach customers online, and for independent riders to conduct deliveries.
Sources: Deliveroo official site
Deliveroo is a food delivery company founded in 2013 and headquartered in London. It operates a technology platform, accessible via app or website, that connects consumers with local restaurants and shops for delivery of takeaway food and groceries. The company was founded to make it easy for people to order food from top-rated local restaurants and have it delivered quickly to their door.
Sources: Deliveroo official site
Deliveroo has moderate AI-search visibility, scoring 62/100 on Brand Analyzer's AI visibility composite (visibility 75, trust 40, recommendation 65). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Deliveroo official site
Deliveroo was founded in 2013. Deliveroo operates in the Food & Beverage category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Deliveroo is headquartered in London. Deliveroo operates in the Food & Beverage category.
Sources: Wikidata
Deliveroo delivers takeaway food and essential groceries from local restaurants and shops to customers' doors. It operates a digital platform, available as an app or website, where customers can browse partner restaurants and stores, place orders, and have them delivered by riders. Deliveroo also partners with restaurants and shops to bring their offerings online and works with independent riders who handle the deliveries.
Sources: Deliveroo official site
Deliveroo scores 65/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Deliveroo official site
Deliveroo can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Deliveroo official site
Deliveroo is used by urban consumers who want convenient delivery of restaurant meals and everyday groceries. It also serves restaurants and shops looking to reach customers through an online delivery platform, as well as riders who partner with the company to perform deliveries.
Sources: Deliveroo official site
Deliveroo is known for its on-demand food delivery service that partners with local restaurants and shops to deliver meals and groceries to customers' homes. It is recognized as one of the prominent players in the food delivery industry, offering a widely used app and website for ordering from a range of local partners in urban areas.
Sources: Deliveroo official site
Deliveroo scores 62/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Deliveroo has a moderate AI-visibility profile at 62/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (75/100) and its weakest is trust (40/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #28,531 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Deliveroo from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Deliveroo: Dave & Buster's (88/100), Cuisinart (88/100), Del Taco (88/100), Demeter (88/100).
A step up - brands to learn from: Vivino (91/100), Thrillist (91/100).
Category leader: Target (97/100).
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