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De Regenboog Groep (deregenboog.org) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Government brands, in the 44th percentile of 16821 Non-profit brands.
De Regenboog Groep is a Dutch nonprofit organisation based in Amsterdam that provides care, support and social connection to vulnerable people, including those who are homeless or socially isolated. It operates drop-in centers (inloophuizen), volunteer projects, hospitality initiatives, and housing mediation services across Amsterdam and surrounding areas, such as a facility in Zaandam. The organisation aims to create accessible, low-threshold spaces where vulnerable individuals can find help, social contact, and a sense of community, relying on municipal funding and volunteer participation.
| Brand Name | De Regenboog Groep |
|---|---|
| Domain | deregenboog.org |
| Industry | Non-profit, Government |
| Headquarters | Amsterdam |
| Main Competitors | Leger des Heils (78/100), HVO-Querido (75/100), Volksbond Amsterdam, Humanitas (78/100), Stichting Barka (70/100) |
Moz Domain Authority 46/100 vs category average 49 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,105,221 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Regenboog inloophuis in Zaandam kan ook in 2027 openblijven. Dat blijkt uit de begroting die de gemeenteraad heeft vastgesteld." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Drupal.
Social footprint: verified profiles on Instagram, LinkedIn, YouTube, X (Twitter), GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is De Regenboog Groep?", Claude could identify the brand as of October 2026. De Regenboog Groep is an Amsterdam-based non-profit foundation that supports homeless people, drug users, and other marginalized or vulnerable individuals through drop-in centers, work and social activation projects, and street outreach services. Best known for Running drop-in centers (inloophuizen) and social support projects for homeless and marginalized people in Amsterdam.
When asked "Best brands similar to De Regenboog Groep?", Claude would recommend De Regenboog Groep as of October 2026. It's a well-established and respected organization in Dutch social welfare work, so it would be relevant if someone asked about non-profits helping homeless or marginalized populations in the Netherlands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
De Regenboog Groep's main competitors in Non-profit: Leger des Heils (78/100), HVO-Querido (75/100), Humanitas (78/100), Stichting Barka (70/100).
Sources: Brand Analyzer scan
De Regenboog Groep is a nonprofit organisation from the Netherlands, based in Amsterdam, that offers care, support and social connection to vulnerable people, including those who are homeless or socially isolated.
Sources: De Regenboog Groep official site
De Regenboog Groep has limited AI-search visibility, scoring 31/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 26, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: De Regenboog Groep official site
De Regenboog Groep is headquartered in Amsterdam. De Regenboog Groep operates in the Non-profit category.
Sources: Wikidata
De Regenboog Groep offers drop-in centers (inloophuizen), volunteer projects, hospitality (horeca) initiatives, and housing mediation services aimed at supporting vulnerable individuals in Amsterdam and surrounding areas.
Sources: De Regenboog Groep official site
De Regenboog Groep runs drop-in centers (inloophuizen), volunteer projects, hospitality initiatives, and housing mediation services in Amsterdam and surrounding areas, such as Zaandam. These services provide vulnerable individuals with shelter, support, and opportunities for social interaction, while also engaging volunteers and community members.
Sources: De Regenboog Groep official site
De Regenboog Groep scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: De Regenboog Groep official site
De Regenboog Groep can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: De Regenboog Groep official site
De Regenboog Groep serves vulnerable and homeless or housing-insecure individuals in Amsterdam, as well as volunteers, guests, and local residents who wish to help or participate in social initiatives.
Sources: De Regenboog Groep official site
De Regenboog Groep is known for operating low-threshold drop-in centers (inloophuizen) in Amsterdam and nearby municipalities, such as the one in Zaandam, which provide shelter and social contact for vulnerable and homeless individuals.
Sources: De Regenboog Groep official site
De Regenboog Groep scores 31/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
De Regenboog Groep has a weak AI-visibility profile at 31/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,105,221 (Tranco) and a Moz Domain Authority of 46/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify De Regenboog Groep from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to De Regenboog Groep: Départements de France (75/100), Delta Academies Trust (75/100), Development Guild (75/100), Deutscher Gewerkschaftsbund (DGB) (75/100).
A step up - brands to learn from: Zero Project (81/100), Youth Villages (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.