Samen sterker, op eigen kracht
Humanitas (humanitas.nl) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Healthcare brands, in the 60th percentile of 13104 Non-profit brands.
Humanitas (humanitas.nl) is een landelijke Nederlandse vrijwilligersorganisatie die zich richt op het bieden van persoonlijke, menselijke ondersteuning aan mensen in kwetsbare situaties. De organisatie zet vrijwilligers in om eenzaamheid te doorbreken en mensen te helpen hun eigen kracht te vergroten, zodat zij zelf verandering kunnen aanbrengen in hun levenssituatie. Humanitas richt zich op mensen die eenzaam zijn, sociale steun nodig hebben of te maken hebben met schulden en andere levensuitdagingen, en valt binnen de categorieën non-profit en zorg.
| Brand Name | Humanitas |
|---|---|
| Domain | humanitas.nl |
| Industry | Non-profit, Healthcare |
| Main Competitors | Rode Kruis, Leger des Heils, Zonnebloem (57/100), MEE NL, VluchtelingenWerk Nederland (74/100) |
Moz Domain Authority 48/100 vs category average 50 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #251,810 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Humanitas appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Vereniging Humanitas is een landelijke vrijwilligersorganisatie." (Meta description: 6 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Facebook, LinkedIn, YouTube, Instagram, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Humanitas?", Claude could identify the brand as of October 2026. Humanitas is a Dutch non-profit organization that provides social support through volunteers, including services like home care, help for people in debt, addiction support, and assistance for the elderly, often summarized under the idea of 'helping people help themselves'. Best known for Being one of the largest volunteer organizations in the Netherlands offering social support and elderly care services.
When asked "Best brands similar to Humanitas?", Claude would recommend Humanitas as of October 2026. It's a well established and respected Dutch non-profit, so it would be a natural mention for someone asking about similar organizations in the Netherlands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Humanitas's main competitors in Non-profit: Zonnebloem (57/100), VluchtelingenWerk Nederland (74/100).
Sources: Brand Analyzer scan
Humanitas is een landelijke Nederlandse vrijwilligersorganisatie die actief is in de non-profit- en zorgsector. De organisatie zet vrijwilligers in om mensen in kwetsbare situaties te ondersteunen, met als doel eenzaamheid te doorbreken en mensen te helpen hun eigen kracht te versterken zodat zij zelf hun situatie kunnen verbeteren.
Sources: Humanitas official site
Humanitas has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 36, trust 29, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Humanitas official site
Humanitas biedt persoonlijke, menselijke ondersteuning aan mensen in Nederland die eenzaam zijn, sociale steun nodig hebben of te maken hebben met schulden en andere levensuitdagingen. Dit gebeurt via vrijwilligerswerk, waarbij vrijwilligers mensen helpen om op eigen kracht veranderingen in hun situatie aan te brengen. De organisatie bevordert sociale verbondenheid en zelfredzaamheid binnen de Nederlandse samenleving.
Sources: Humanitas official site
Humanitas biedt vrijwilligersondersteuning aan mensen in kwetsbare situaties, gericht op het doorbreken van eenzaamheid, het bieden van sociale steun en hulp bij problemen zoals schulden en andere levensuitdagingen. De organisatie werkt met vrijwilligers die mensen helpen om op eigen kracht hun situatie te verbeteren.
Sources: Humanitas official site
Humanitas scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Humanitas official site
Humanitas can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Humanitas official site
Humanitas wordt gebruikt door mensen in Nederland die eenzaam zijn, sociale steun nodig hebben of te maken hebben met schulden en andere levensuitdagingen. Daarnaast wordt de organisatie ingezet door vrijwilligers die willen bijdragen aan hun gemeenschap door hulp te bieden aan deze doelgroep.
Sources: Humanitas official site
Humanitas is bekend als landelijke vrijwilligersorganisatie die zich inzet voor het doorbreken van eenzaamheid en het versterken van de zelfredzaamheid van mensen in kwetsbare situaties, via de inzet van vrijwilligers door heel Nederland.
Sources: Humanitas official site
Humanitas scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Humanitas has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is trust (29/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #251,810 (Tranco) and a Moz Domain Authority of 48/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Humanitas from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Humanitas: Center for Humane Technology (CHT) (78/100), HSMAI Global (78/100), Alexander von Humboldt-Stiftung (78/100), Hyphanet (78/100).
A step up - brands to learn from: Youth Villages (81/100), Youth Ki Awaaz (81/100).
Category leader: Change.org (97/100).
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