För en rättvis och hållbar värld
Diakonia (diakonia.se) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, in the 77th percentile of 20802 Non-profit brands.
Diakonia is a Swedish non-profit aid organization founded in 1966. Its vision is a just, sustainable and equal world, which it pursues by combining humanitarian aid with long-term development work. The organization focuses on human rights, gender equality and humanitarian assistance in crisis-affected areas, drawing on more than 60 years of experience. Diakonia targets individuals in Sweden who wish to contribute financially to humanitarian causes and global justice, including regular monthly donors.
| Brand Name | Diakonia |
|---|---|
| Domain | diakonia.se |
| Industry | Non-profit |
| Founded | 1966 |
| Main Competitors | Swedish Red Cross (78/100), Médecins Sans Frontières (Läkare Utan Gränser) (86/100), Oxfam (92/100), Save the Children (83/100), Plan International (90/100), Church of Sweden (Svenska Kyrkan) (77/100) |
Moz Domain Authority 49/100 vs category average 48 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #864,773 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Vår vision är en rättvis, hållbar och jämlik värld. Genom smarta lösningar på stora problem förändrar vi världen. Du kan vara med oss!" (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Vercel, WordPress.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), YouTube, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Diakonia?", Claude could identify the brand as of October 2026. Diakonia is a Swedish faith-based development organization, affiliated with Protestant churches, that works internationally on human rights, democracy, gender equality, peacebuilding, and humanitarian aid through local partner organizations. Best known for Swedish church-based international development and human rights organization operating through local partner organizations in conflict and poverty-affected regi.
When asked "Best brands similar to Diakonia?", Claude would recommend Diakonia as of October 2026. It's a well-established Swedish development and human rights NGO with a long track record, so it would be relevant alongside similar faith-based or Nordic development organizations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Diakonia's main competitors in Non-profit: Swedish Red Cross (78/100), Médecins Sans Frontières (Läkare Utan Gränser) (86/100), Oxfam (92/100), Save the Children (83/100), Plan International (90/100).
Sources: Brand Analyzer scan
Diakonia has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 29, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Diakonia official site
Diakonia was founded in 1966. Diakonia operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Diakonia scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Diakonia official site
Diakonia is a Swedish non-profit aid organization founded in 1966. It describes its vision as achieving a just, sustainable, and equal world, and it works by combining humanitarian aid with long-term development initiatives in crisis-affected regions.
Sources: Diakonia official site
Diakonia can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Diakonia official site
Diakonia works on human rights, gender equality, and humanitarian assistance, pairing immediate crisis relief with long-term development programs in areas affected by conflict or disaster. The organization relies on donations from private individuals and monthly givers in Sweden to fund these efforts.
Sources: Diakonia official site
Diakonia's target audience consists of private individuals in Sweden who want to financially support humanitarian aid and human rights causes, including both one-time donors and recurring monthly givers committed to global justice.
Sources: Diakonia official site
Diakonia is known for its 60+ years of experience as a Swedish aid organization that integrates humanitarian relief with long-term development work focused on human rights and gender equality in crisis-affected areas.
Sources: Diakonia official site
Diakonia scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Diakonia has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #864,773 (Tranco) and a Moz Domain Authority of 49/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Diakonia from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Diakonia: Drug Information Association (DIA) (80/100), Deutsches Historisches Museum (80/100), DIAVOLO (80/100), Digital Content Next (DCN) (80/100).
A step up - brands to learn from: ZLTO (81/100), Zero Project (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.