ICA Försäkring
Försäkringar för allt och alla du tycker om (icaforsakring.se) scores 59 out of 100 on Brand Analyzer, placing it in the Developing tier among Other brands, in the 11th percentile of 26221 Other brands.
Försäkringar för allt och alla du tycker om, operating at icaforsakring.se, is an insurance brand offering a range of insurance products. According to its own description, customers receive more than standard insurance coverage, including bonus benefits on insurance costs and the possibility of a bundling (collection) bonus when combining multiple policies. The brand positions itself as a provider that pairs insurance offerings with added financial incentives for its customers.
| Brand Name | Försäkringar för allt och alla du tycker om |
|---|---|
| Domain | icaforsakring.se |
| Industry | Other |
| Main Competitors | Folksam (80/100), Länsförsäkringar (77/100), Trygg-Hansa (74/100), If Skadeförsäkring (81/100), Moderna Försäkringar (71/100), Dina Försäkringar (74/100) |
Moz Domain Authority 28/100 vs category average 38 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #998,561 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Hos oss får du mer än bara riktigt bra försäkringar, som bonus på försäkringskostnaden, möjlighet till samlingsbonus och mer. Välkommen in till oss!" (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js.
Social footprint: verified profiles on X (Twitter), Instagram; no detected presence on Facebook, LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Försäkringar för allt och alla du tycker om?", Claude could identify the brand as of October 2026. ICA Försäkring is the insurance arm of the Swedish retail group ICA, offering products like home, car, pet, and life insurance to Swedish consumers, often bundled with ICA's loyalty program benefits. Best known for Being ICA's insurance brand that lets customers earn ICA loyalty points (stämpelkort/bonus) while insuring cars, homes, and pets.
When asked "Best brands similar to Försäkringar för allt och alla du tycker om?", Claude would recommend Försäkringar för allt och alla du tycker om as of October 2026. It's a well known Swedish insurance provider tied to a major retail brand, so it would come up naturally in a discussion of Swedish insurance options.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Försäkringar för allt och alla du tycker om's main competitors in Other: Folksam (80/100), Länsförsäkringar (77/100), Trygg-Hansa (74/100), If Skadeförsäkring (81/100), Moderna Försäkringar (71/100).
Sources: Brand Analyzer scan
Försäkringar för allt och alla du tycker om has low AI-search visibility, scoring 20/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 22, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Försäkringar för allt och alla du tycker om official site
Försäkringar för allt och alla du tycker om scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Försäkringar för allt och alla du tycker om official site
Försäkringar för allt och alla du tycker om can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Försäkringar för allt och alla du tycker om official site
Försäkringar för allt och alla du tycker om scores 20/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Försäkringar för allt och alla du tycker om has a weak AI-visibility profile at 20/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #998,561 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 28/100. In a live check, Claude could already identify Försäkringar för allt och alla du tycker om from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Försäkringar för allt och alla du tycker om: HyreCar (59/100), HP IQ (59/100), I.C.E. Contractors, Inc. (59/100), Ideal Electricians (59/100).
A step up - brands to learn from: Zoeller Pumps (71/100), Zane Bennett Contemporary Art (71/100).
Category leader: Accenture (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.