Für die Rechte der Kinder
Der Kinderschutzbund (dksb.de) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Government brands, in the 25th percentile of 17494 Non-profit brands.
Der Kinderschutzbund is a German non-profit association founded in 1953 and headquartered in Berlin. It advocates for the protection, rights, and welfare of children and adolescents in Germany, combining political lobbying with practical support services. The organization addresses societal and political issues affecting children, including climate crisis impacts and youth welfare reform, positioning itself as a leading voice for children's rights in Germany.
| Brand Name | Der Kinderschutzbund |
|---|---|
| Domain | dksb.de |
| Industry | Non-profit, Government |
| Founded | 1953 |
| Headquarters | Berlin |
| Main Competitors | UNICEF Deutschland (85/100), Deutsches Kinderhilfswerk (71/100), SOS-Kinderdorf (77/100), Save the Children Deutschland (74/100), World Vision Deutschland (79/100), terre des hommes Deutschland (77/100) |
Moz Domain Authority 52/100 vs category average 48 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #744,928 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Kindheit in der Krise Werde Teil der Kampagne! Auch interessant …" (No meta description. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), Instagram, LinkedIn, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Der Kinderschutzbund?", Claude could identify the brand as of October 2026. Der Kinderschutzbund (German Child Protection League) is a long-standing German nonprofit organization dedicated to protecting children's rights and welfare, founded in 1953, with local chapters across Germany offering counseling, advocacy, and support services for families and c Best known for Being Germany's leading grassroots child protection and children's rights advocacy organization, with local chapters offering direct family support services.
When asked "Best brands similar to Der Kinderschutzbund?", Claude would recommend Der Kinderschutzbund as of October 2026. It's one of the most recognized and established child welfare organizations in Germany, so it would naturally come up alongside similar nonprofits focused on children's rights and family support.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Der Kinderschutzbund's main competitors in Non-profit: UNICEF Deutschland (85/100), Deutsches Kinderhilfswerk (71/100), SOS-Kinderdorf (77/100), Save the Children Deutschland (74/100), World Vision Deutschland (79/100).
Sources: Brand Analyzer scan
Der Kinderschutzbund is a German non-profit association (founded in 1953, headquartered in Berlin) dedicated to the protection, rights, and welfare of children and adolescents in Germany. It operates as both an advocacy organization and a provider of practical support services, engaging with political decision-makers, families, and the public on issues affecting children.
Sources: Der Kinderschutzbund official site
Der Kinderschutzbund has limited AI-search visibility, scoring 41/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 50, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Der Kinderschutzbund official site
Der Kinderschutzbund was founded in 1953. Der Kinderschutzbund operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Der Kinderschutzbund is headquartered in Berlin. Der Kinderschutzbund operates in the Non-profit category.
Sources: Wikidata
Der Kinderschutzbund works to protect children's rights and welfare in Germany by combining political advocacy with practical support. It campaigns on social and political issues affecting children and youth, such as the climate crisis and reforms to youth welfare services, and pushes for concrete improvements in policies and conditions affecting children and adolescents.
Sources: Der Kinderschutzbund official site
Der Kinderschutzbund scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Der Kinderschutzbund official site
Der Kinderschutzbund can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Der Kinderschutzbund official site
Der Kinderschutzbund's work is relevant to children and adolescents, their parents, political decision-makers, donors, and the broader German public interested in child protection and children's rights. These groups engage with the organization as beneficiaries of its services, participants in its campaigns, policymakers it lobbies, or supporters who fund its work.
Sources: Der Kinderschutzbund official site
Der Kinderschutzbund is known as an established and leading German organization advocating for children's rights and protection, known for its outspoken, critical stance toward political decisions affecting children and for running public awareness campaigns, such as its 'Kindheit in der Krise' campaign.
Sources: Der Kinderschutzbund official site
Der Kinderschutzbund scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Der Kinderschutzbund has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #744,928 (Tranco) and a Moz Domain Authority of 52/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Der Kinderschutzbund from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Der Kinderschutzbund: Deutsches Kinderhilfswerk (71/100), Deutscher Juristentag e.V. (71/100), Domaine Saint-Bernard (71/100), Domrz (71/100).
A step up - brands to learn from: Zero Project (81/100), Youth Villages (81/100).
Category leader: Change.org (97/100).
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