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dm (dm.at) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Healthcare brands, Other brands, in the 28th percentile of 11025 E-commerce brands.
dm (dm.at) is a drugstore chain founded in 1978 that offers health, beauty, and household products at affordable prices. The brand emphasizes quality, sustainability, and customer trust, providing a personalized shopping experience through both physical stores and online channels. It targets everyday consumers and families seeking reliable, reasonably priced personal care and household goods.
| Brand Name | dm |
|---|---|
| Domain | dm.at |
| Industry | E-commerce, Healthcare |
| Founded | 1978 |
| Main Competitors | Rossmann (76/100), Müller (77/100), Bipa (76/100), Douglas (82/100), Superdrug (81/100) |
Moz Domain Authority 48/100 vs category average 44 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #67,890 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To provide customers with high-quality drugstore products at fair prices while fostering a culture of trust and respect." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is dm?", Claude could identify the brand as of September 2026. dm is a large Austrian and German drugstore chain (dm-drogerie markt) selling cosmetics, personal care, health products, and household goods, with dm.at being its Austrian online shop alongside its extensive brick-and-mortar network. Best known for Being one of Europe's largest drugstore chains for cosmetics and personal care products, especially in Austria and Germany.
When asked "Best brands similar to dm?", Claude would recommend dm as of September 2026. It's a top-of-mind drugstore and e-commerce option in Austria and Germany, widely used and trusted for everyday health and beauty shopping.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
dm's main competitors in E-commerce: Rossmann (76/100), Müller (77/100), Bipa (76/100), Douglas (82/100), Superdrug (81/100).
Sources: Brand Analyzer scan
dm has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 27, trust 33, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: dm official site
dm was founded in 1978. dm operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
dm scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: dm official site
dm can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: dm official site
dm offers a broad range of products including health items, beauty and personal care products, and household goods, available through both physical retail locations and an online shopping platform.
Sources: dm official site
dm is a drugstore chain, founded in 1978, that sells health, beauty, and household products both in physical stores and online.
Sources: dm official site
dm operates as a retail drugstore business, offering a wide range of health, beauty, and personal care products, along with household goods, to everyday consumers at affordable prices.
Sources: dm official site
dm scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
dm has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is visibility (27/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #67,890 (Tranco) and a Moz Domain Authority of 48/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify dm from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to dm: DLT Trading (72/100), RS (Distrelec) (72/100), dm (72/100), Domestika (72/100).
A step up - brands to learn from: Zoo Med Laboratories (81/100), ZonGuru (81/100).
Category leader: DHL (97/100).
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