Dein Ziel für Beauty & Pflege
BIPA (bipa.at) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Other brands, in the 43rd percentile of 11025 E-commerce brands.
BIPA is an Austrian online and retail drugstore offering a wide range of beauty, personal care, perfume, household, and baby products. The brand emphasizes an extensive product assortment, including online-exclusive items, combined with services such as free shipping over €49, Click & Collect, and purchase on invoice. BIPA positions itself as a leading drugstore shop in Austria, focusing on promotions, brand variety, and customer convenience for consumers seeking beauty and household goods.
| Brand Name | BIPA |
|---|---|
| Domain | bipa.at |
| Industry | E-commerce, Other |
| Main Competitors | dm drogerie markt (72/100), Müller (64/100), Douglas (79/100), Bipa's online marketplace rival Amazon (88/100), Rossmann (73/100) |
Moz Domain Authority 45/100 vs category average 44 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Entdecke Angebote und ein großes online exklusives Sortimen! Gratis Versand ab 49€, Click & Collect in deiner Filiale, Kauf auf Rechnung ▷ Gleich online shoppen" (Meta description: 25 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Facebook, Instagram, YouTube, X (Twitter), GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is BIPA?", Claude could identify the brand as of September 2026. BIPA is an Austrian drugstore chain owned by the REWE Group, selling cosmetics, personal care, health, and household products both in physical stores across Austria and online via bipa.at. Best known for Being one of Austria's leading drugstore chains for beauty and personal care products.
When asked "Best brands similar to BIPA?", Claude would recommend BIPA as of September 2026. It's a major, well-established drugstore retailer in Austria, so it's a natural mention for beauty/personal care e-commerce in that market.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
BIPA's main competitors in E-commerce: dm drogerie markt (72/100), Müller (64/100), Douglas (79/100), Bipa's online marketplace rival Amazon (88/100), Rossmann (73/100).
Sources: Brand Analyzer scan
BIPA offers a broad range of products including beauty items, personal care and skincare products, perfumes, household goods, and baby products. Some products are available exclusively through its online shop. The company also provides shopping services such as free shipping for orders over €49, Click & Collect for in-store pickup of online orders, and payment by invoice.
Sources: BIPA official site
BIPA has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 43, recommendation 59). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: BIPA official site
BIPA scores 59/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: BIPA official site
BIPA is an Austrian drugstore chain and online shop specializing in beauty, personal care, perfume, household, and baby products. It operates both physical retail stores and an e-commerce platform (bipa.at), offering customers a large product assortment that includes items exclusive to its online store.
Sources: BIPA official site
BIPA sells beauty, skincare, perfume, household, and baby products through its physical stores and online shop. It provides shopping conveniences such as free shipping on orders over €49, a Click & Collect service allowing customers to order online and pick up in-store, and the option to pay by invoice after purchase.
Sources: BIPA official site
BIPA can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: BIPA official site
BIPA is used by consumers in Austria who are interested in beauty, personal care, household, and baby products. Its customer base includes shoppers who value promotional offers, a wide variety of brands, and flexible purchasing options such as online ordering with in-store pickup or payment on invoice.
Sources: BIPA official site
BIPA is known in Austria for being a major drugstore retailer offering a broad range of beauty, care, and household products, along with frequent promotional offers and a selection of products exclusive to its online shop. It is also recognized for its flexible shopping services, including Click & Collect and free shipping thresholds.
Sources: BIPA official site
BIPA scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
BIPA has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (59/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 45/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify BIPA from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to BIPA: Bijak (76/100), BIG W (76/100), Birdies Garden Products (76/100), Bison (76/100).
A step up - brands to learn from: Zoo Med Laboratories (81/100), ZonGuru (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.