Your DNA, Your Blueprint for Life
CircleDNA (dnafit.com) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Healthcare brands, Technology brands, in the 82nd percentile of 14731 Healthcare brands.
CircleDNA is a DNA testing service offered by dnafit.com that provides comprehensive genetic analysis based on a saliva sample. Using analytical-grade sequencing and clinical expertise, it delivers over 500 evidence-based insights related to health, nutrition, fitness, and lifestyle. The company positions itself as a holistic DNA health screening provider aimed at helping individuals make informed decisions about their well-being. It operates within the healthcare and technology sectors, targeting health-conscious consumers seeking personalized genetic insights.
| Brand Name | CircleDNA |
|---|---|
| Domain | dnafit.com |
| Industry | Healthcare, Technology |
| Main Competitors | 23andMe (91/100), AncestryDNA (85/100), MyHeritage DNA (87/100), Nebula Genomics (87/100), Orig3n, FitnessGenes, Helix (87/100) |
Moz Domain Authority 53/100 vs category average 41 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,839,087 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Discover your DNA like never before with CircleDNA. Using 99.9% analytical-grade sequencing and expert clinical analysis, one painless saliva sample reveals 500+ evidence-based ins…" (Meta description: 39 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, FAQ schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), LinkedIn, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
CircleDNA's main competitors in Healthcare: 23andMe (91/100), AncestryDNA (85/100), MyHeritage DNA (87/100), Nebula Genomics (87/100), Helix (87/100).
Sources: Brand Analyzer scan
CircleDNA offers a DNA testing service centered on a single, painless saliva sample. This test uses 99.9% analytical-grade sequencing and expert clinical analysis to produce over 500 evidence-based insights spanning health, nutrition, fitness, and other lifestyle-related genetic factors, positioned as a holistic DNA health screening solution.
Sources: CircleDNA official site
CircleDNA is a DNA testing service provided by dnafit.com that offers comprehensive genetic analysis based on a single saliva sample. It uses 99.9% analytical-grade sequencing combined with clinical analysis to generate insights related to health, nutrition, fitness, and lifestyle. The company describes itself as offering the world's most comprehensive DNA test, intended to help individuals understand their genetics and make informed decisions about their overall well-being.
Sources: CircleDNA official site
CircleDNA has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 56, recommendation 62). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: CircleDNA official site
CircleDNA collects a saliva sample from users and analyzes it using advanced genetic sequencing technology combined with expert clinical interpretation. From this analysis, it generates over 500 evidence-based insights covering areas such as health risks, nutrition, fitness, and lifestyle factors. The goal is to provide individuals with a detailed understanding of their genetic makeup so they can make informed decisions about their health and well-being throughout their personal health journey.
Sources: CircleDNA official site
CircleDNA scores 62/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: CircleDNA official site
CircleDNA can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: CircleDNA official site
CircleDNA is known for offering one of the most comprehensive DNA testing services available, providing over 500 evidence-based insights from a single saliva sample. It is recognized for combining high-precision, 99.9% analytical-grade sequencing with clinical expertise to deliver a holistic view of an individual's health, nutrition, and fitness-related genetic traits.
Sources: CircleDNA official site
CircleDNA is used by health-conscious individuals who want personalized insights into their genetics to guide decisions about their health, nutrition, fitness, and overall lifestyle. These users are typically interested in science-based, data-driven approaches to understanding their bodies and optimizing their well-being.
Sources: CircleDNA official site
CircleDNA scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
CircleDNA has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (62/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #1,839,087 (Tranco), a Moz Domain Authority of 53/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to CircleDNA: DKV Seguros (82/100), digi.me (82/100), Doctor Anywhere (82/100), Down Dog (82/100).
A step up - brands to learn from: Zoetis (91/100), theSkimm (91/100).
Category leader: Booksy (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.