Aanjager van voorlopers
Stichting DOEN (doen.nl) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Finance brands, Other brands, in the 72nd percentile of 20923 Non-profit brands.
Stichting DOEN is a Dutch non-profit foundation based in Amsterdam that supports innovative initiatives working toward a circular, inclusive economy. It provides financing and support to pioneering entrepreneurs, organizations, and initiators whose projects contribute to a sustainable and inclusive future. DOEN positions itself as an accelerator and funder of frontrunners, aiming to give promising, transformative projects a strong start through financial backing and guidance.
| Brand Name | Stichting DOEN |
|---|---|
| Domain | doen.nl |
| Industry | Non-profit, Finance |
| Headquarters | Amsterdam |
| Main Competitors | Oranje Fonds (73/100), VSBfonds (67/100), Goldschmeding Foundation (68/100), Start Foundation (74/100), Porticus (77/100), Triodos Foundation (83/100) |
Moz Domain Authority 42/100 vs category average 48 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Aanjager van voorlopers. Stichting DOEN versnelt de transitie naar een circulaire, inclusieve economie met ruimte voor radicale verbeelding." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, Facebook, Instagram, YouTube, GitHub; no detected presence on X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Stichting DOEN?", Claude could identify the brand as of October 2026. Stichting DOEN is a Dutch foundation funded by the Dutch postcode and other charity lotteries that provides grants and financing to pioneering initiatives in the areas of green economy, social cohesion, and culture. Best known for Funding green, social, and cultural pioneers in the Netherlands using proceeds from charity lotteries like the Nationale Postcode Loterij.
When asked "Best brands similar to Stichting DOEN?", Claude would recommend Stichting DOEN as of October 2026. It's a well-known and distinctive Dutch funding foundation, so it would be a natural mention alongside other European impact-focused grantmakers or lottery-funded charities.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Stichting DOEN's main competitors in Non-profit: Oranje Fonds (73/100), VSBfonds (67/100), Goldschmeding Foundation (68/100), Start Foundation (74/100), Porticus (77/100).
Sources: Brand Analyzer scan
Stichting DOEN has limited AI-search visibility, scoring 46/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 65, recommendation 64). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Stichting DOEN official site
Stichting DOEN is headquartered in Amsterdam. Stichting DOEN operates in the Non-profit category.
Sources: Wikidata
Stichting DOEN scores 64/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Stichting DOEN official site
Stichting DOEN is a Dutch non-profit organization based in Amsterdam that funds and supports innovative initiatives aimed at accelerating the transition to a circular and inclusive economy. It operates as a grant-making and support foundation for pioneering projects in sustainability and social innovation.
Sources: Stichting DOEN official site
Stichting DOEN provides financing and support to innovative, forward-thinking initiatives, entrepreneurs, and organizations working on circular, social, and sustainable solutions. It helps these projects get a strong start by offering funding and guidance to accelerate their growth and impact.
Sources: Stichting DOEN official site
Stichting DOEN can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Stichting DOEN official site
Stichting DOEN offers financing and support services to innovative initiatives, entrepreneurs, and organizations focused on circular, social, and sustainable solutions. Its offerings center on funding projects and providing guidance to help them scale and achieve impact in the transition to an inclusive, circular economy.
Sources: Stichting DOEN official site
Stichting DOEN is known for being an early funder and supporter of pioneering Dutch and international initiatives in the circular and inclusive economy space, helping innovative projects move from idea to implementation through financial and advisory support.
Sources: Stichting DOEN official site
Stichting DOEN's services are used by innovative entrepreneurs, organizations, and initiators working on sustainable, circular, and social solutions who seek funding and support to launch or grow their projects.
Sources: Stichting DOEN official site
Stichting DOEN scores 46/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Stichting DOEN has a limited AI-visibility profile at 46/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (65/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 42/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify Stichting DOEN from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Stichting DOEN: DNL OmniMedia (79/100), Deutsche Nationalbibliothek (79/100), DOKweb (79/100), Donau Soja (79/100).
A step up - brands to learn from: ZLTO (81/100), Zero Project (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.