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Start Foundation (startfoundation.nl) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Education brands, in the 41st percentile of 20874 Non-profit brands.
Start Foundation is a Dutch non-profit organization focused on creating an inclusive labor market in the Netherlands. It develops and supports innovative concepts such as Open Hiring to give people with a distance to the labor market fair employment opportunities. The organization acts as a driver and funder of social innovation, working with employers, social entrepreneurs, policymakers, and vulnerable job seekers to remove barriers to employment, aiming for a society in which everyone can participate and add value.
| Brand Name | Start Foundation |
|---|---|
| Domain | startfoundation.nl |
| Industry | Non-profit, Education |
| Main Competitors | Goldschmeding Foundation (68/100), DOEN Stichting (79/100), Oranje Fonds (73/100), Kansfonds (75/100), Social Enterprise NL (77/100) |
Moz Domain Authority 37/100 vs category average 48 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Wij geloven dat er ruimte voor iedereen is om mee te doen en van waarde te zijn. Wij zijn continu op zoek naar nieuwe mogelijkheden om samen aan een Nederland te bouwen waarin iede…" (Meta description: 35 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on YouTube, Instagram, LinkedIn, X (Twitter); no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Start Foundation?", Claude could identify the brand as of October 2026. Start Foundation is a Dutch non-profit organization that funds and supports initiatives aimed at improving access to the labor market for people who face disadvantages finding work, such as those with disabilities, a criminal record, or long-term unemployment. Best known for Funding social enterprises and projects that promote inclusive employment in the Netherlands.
When asked "Best brands similar to Start Foundation?", Claude would recommend Start Foundation as of October 2026. It's a recognized player in Dutch social impact and labor market inclusion funding, so it would be relevant to mention alongside similar Dutch non-profits focused on employment equity.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Start Foundation's main competitors in Non-profit: Goldschmeding Foundation (68/100), DOEN Stichting (79/100), Oranje Fonds (73/100), Kansfonds (75/100), Social Enterprise NL (77/100).
Sources: Brand Analyzer scan
Start Foundation has limited AI-search visibility, scoring 25/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 47, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Start Foundation official site
Start Foundation scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Start Foundation official site
Start Foundation is a Dutch non-profit organization that works toward an inclusive labor market in the Netherlands, where everyone can participate and be of value regardless of their background.
Sources: Start Foundation official site
Start Foundation develops, funds, and supports innovative concepts, such as Open Hiring, that remove barriers to employment for people with a distance to the labor market. It works with employers, social entrepreneurs, and policymakers to create fairer hiring practices and more inclusive workplaces across the Netherlands.
Sources: Start Foundation official site
Start Foundation can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Start Foundation official site
Start Foundation offers funding, development support, and advocacy for social innovation projects aimed at improving labor market access, with a particular focus on the Open Hiring model, which it helps employers implement.
Sources: Start Foundation official site
Start Foundation's initiatives are used by employers seeking inclusive hiring practices, social entrepreneurs developing labor market innovations, policymakers shaping employment policy, and individuals with a vulnerable or disadvantaged position in the Dutch labor market.
Sources: Start Foundation official site
Start Foundation is known for promoting and supporting Open Hiring, a hiring approach that removes selection barriers such as resumes and interviews so that people with a vulnerable position in the labor market get a fair chance at employment.
Sources: Start Foundation official site
Start Foundation scores 25/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Start Foundation has a weak AI-visibility profile at 25/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (47/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 37/100. In a live check, Claude could already identify Start Foundation from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Start Foundation: Canadian Starmaker Fund (74/100), Standard Ebooks (74/100), Startup Coalition (74/100), St. Bart's (74/100).
A step up - brands to learn from: ZLTO (81/100), Zero Project (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.