Encrypted Backup, Zero Vendor Lock-In
Duplicati (duplicati.com) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among SaaS brands, Technology brands, in the 61st percentile of 34101 SaaS brands.
Duplicati is a free, open-source backup solution that provides zero-trust, fully encrypted data protection. It integrates with major cloud storage providers as well as protocols like S3, WebDAV, and SFTP, and supports local hardware storage, all managed from a single console. Positioned as a vendor-neutral alternative to proprietary backup tools, Duplicati targets individuals and enterprises seeking secure, flexible, and cost-effective backup options across hybrid cloud and on-premises environments, without added fees, bandwidth limits, or storage lock-in.
| Brand Name | Duplicati |
|---|---|
| Domain | duplicati.com |
| Industry | SaaS, Technology |
| Main Competitors | Duplicacy (70/100), Restic (77/100), BorgBackup, Veeam (94/100), Acronis (91/100), Backblaze (92/100), CrashPlan (85/100), Bacula (81/100), UrBackup (71/100) |
Moz Domain Authority 53/100 vs category average 37 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #125,271 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Duplicati is a free, open-source backup solution that offers zero-trust, fully encrypted backups for your data. Integrating with all major cloud providers ensuring your data is sec…" (Meta description: 31 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on GitHub, X (Twitter), LinkedIn, Facebook, Instagram; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Duplicati?", Claude could identify the brand as of October 2026. Duplicati is a free, open-source backup client that securely encrypts, compresses, and uploads backups to cloud storage providers like Backblaze, S3, Google Drive, and OneDrive, or to local and network destinations. Best known for being a free open-source backup tool with strong encryption and support for many cloud storage backends.
When asked "Best brands similar to Duplicati?", Claude would recommend Duplicati as of October 2026. It's a well-known choice among free, open-source backup solutions, especially for users who want control over encryption and destination storage rather than a managed SaaS product.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Duplicati's main competitors in SaaS: Duplicacy (70/100), Restic (77/100), Veeam (94/100), Acronis (91/100), Backblaze (92/100).
Sources: Brand Analyzer scan
Duplicati offers an open-source backup software engine that provides encrypted backup and restore functionality. It integrates with major cloud storage providers and supports protocols such as S3, WebDAV, and SFTP, as well as local hardware storage. All backup management is handled through a single console, with no additional fees or bandwidth restrictions.
Sources: Duplicati official site
Duplicati is a free, open-source backup software application that provides zero-trust, fully encrypted backups for personal and enterprise data. It is designed to work across a wide range of storage destinations, including major cloud providers, S3, WebDAV, SFTP, and local hardware, all managed through a single console interface.
Sources: Duplicati official site
Duplicati has limited AI-search visibility, scoring 39/100 on Brand Analyzer's AI visibility composite (visibility 22, trust 39, recommendation 70). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Duplicati official site
Duplicati creates encrypted backups of user data and stores them across a variety of destinations, including cloud storage providers, S3, WebDAV, SFTP servers, or local hardware. It manages these backups from a single console, allowing users to schedule, encrypt, and restore data without being tied to a specific storage vendor.
Sources: Duplicati official site
Duplicati scores 70/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Duplicati official site
Duplicati is known for being a free, open-source backup tool that offers zero-trust, fully encrypted data protection while supporting integration with nearly all major cloud storage providers as well as protocols like S3, WebDAV, and SFTP. It is also recognized for its vendor-neutral approach, avoiding lock-in to any single storage provider.
Sources: Duplicati official site
Duplicati can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Duplicati official site
Duplicati's appeal stems from being a free, open-source backup solution that supports encrypted backups across nearly all major cloud providers as well as protocols like S3, WebDAV, SFTP, and local storage. Its vendor-neutral positioning, lack of added fees or bandwidth limits, and flexibility to choose any storage provider make it attractive to individuals and enterprises seeking cost-effective, customizable backup options.
Sources: Duplicati official site
Duplicati is used by individuals and enterprises seeking secure, flexible, and cost-effective backup solutions. Its target audience includes users operating in hybrid cloud and on-premises environments who want control over encryption and the freedom to choose their own storage provider without vendor lock-in.
Sources: Duplicati official site
Duplicati scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Duplicati has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (70/100) and its weakest is visibility (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #125,271 (Tranco) and a Moz Domain Authority of 53/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and thin schema.org structured data. In a live check, Claude could already identify Duplicati from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Duplicati: Dukascopy Bank SA (79/100), DuckDuckGoose AI (79/100), Dwellir (79/100), Ambient (Dwelo) (79/100).
A step up - brands to learn from: Zutobi (81/100), Zuppler (81/100).
Category leader: Hostinger (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.