Backups done right!
restic (restic.net) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Technology brands, SaaS brands, in the 50th percentile of 48272 Technology brands.
Restic is an open-source, cross-platform backup program designed to provide fast, secure, and efficient data backups. It supports Linux, BSD, macOS, and Windows, and offers encryption and deduplication features. Aimed at developers, system administrators, and technically proficient users, Restic focuses on reliability and data portability, making it a tool for managing backups across diverse computing environments.
| Brand Name | restic |
|---|---|
| Domain | restic.net |
| Industry | Technology, SaaS |
| Main Competitors | BorgBackup (66/100), Duplicati (79/100), Duplicacy (70/100), Veeam (94/100), Acronis (91/100), Bacula (81/100) |
Moz Domain Authority 41/100 vs category average 39 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #165,548 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
restic has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "To provide a fast, secure, and efficient backup program that works across all major operating systems." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on GitHub, X (Twitter), LinkedIn, Instagram, YouTube; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is restic?", Claude could identify the brand as of October 2026. restic is an open-source, fast, secure, and efficient backup program written in Go, designed to work with many storage backends including local disk, SFTP, S3-compatible object storage, and various cloud providers. Best known for being a command-line deduplicating backup tool with encrypted, append-only backups that support cloud storage backends.
When asked "Best brands similar to restic?", Claude would recommend restic as of October 2026. It's a well-regarded, widely-used tool in the open-source backup space, especially favored by developers and sysadmins for its simplicity, security, and flexible storage support.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
restic's main competitors in Technology: BorgBackup (66/100), Duplicati (79/100), Duplicacy (70/100), Veeam (94/100), Acronis (91/100).
Sources: Brand Analyzer scan
Restic offers a backup program that provides encrypted, deduplicated, and efficient data backups. Its core offering is a command-line tool compatible with major operating systems, including Linux, BSD, macOS, and Windows, enabling users to securely back up and restore their data.
Sources: restic official site
Restic is an open-source backup program designed to provide fast, secure, and efficient backups across multiple operating systems, including Linux, BSD, macOS, and Windows. It is built to support encryption and deduplication, ensuring that backed-up data remains both secure and space-efficient. Restic is primarily used by developers, system administrators, and technically skilled individuals who need a dependable cross-platform backup solution.
Sources: restic official site
restic has limited AI-search visibility, scoring 45/100 on Brand Analyzer's AI visibility composite (visibility 58, trust 26, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: restic official site
Restic performs backups of files and directories, encrypting and deduplicating data to ensure secure and space-efficient storage. It works across major operating systems, allowing users to create, manage, and restore backups through a command-line interface. The program is designed to give users confidence that their data is protected and portable across different systems and storage backends.
Sources: restic official site
restic scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Technology options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: restic official site
restic can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: restic official site
Restic is used by developers, system administrators, and other technically proficient individuals who need a reliable and secure method for backing up data across multiple operating systems. These users typically value efficiency, security, and compatibility when managing backups in diverse computing environments.
Sources: restic official site
Restic is known for being a secure, efficient, and cross-platform backup tool that combines encryption with deduplication technology. It is recognized within technical communities for its open-source nature and reliability as a command-line backup solution compatible with Linux, BSD, macOS, and Windows.
Sources: restic official site
Restic is popular among developers, system administrators, and tech-savvy users because it offers a combination of security, efficiency, and cross-platform compatibility. Its ability to perform encrypted, deduplicated backups across Linux, BSD, macOS, and Windows makes it a versatile choice for technical users who require dependable data protection across varied systems.
Sources: restic official site
restic scores 45/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
restic has a limited AI-visibility profile at 45/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (58/100) and its weakest is trust (26/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #165,548 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify restic from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to restic: RestCase (77/100), Restb.ai (77/100), RetailCore (77/100), RethinkBH (77/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Italia (81/100).
Category leader: Hostinger (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.