Affordable, Top Quality Raw Dog Food
Durham Animal Feeds (durhamanimalfeeds.co.uk) scores 70 out of 100 on Brand Analyzer, placing it in the Developing tier among E-commerce brands, Other brands, in the 23rd percentile of 23466 E-commerce brands.
Durham Animal Feeds is a UK-based e-commerce company that sells raw dog food and related products for other animals. It positions itself as a leading, trusted provider of affordable, high-quality raw pet food, offering an extensive product range and fast delivery options. The company targets pet owners who want nutritious, cost-effective raw feeding options for their dogs and other animals.
| Brand Name | Durham Animal Feeds |
|---|---|
| Domain | durhamanimalfeeds.co.uk |
| Industry | E-commerce, Other |
| Main Competitors | Natures Menu (77/100), Bella & Duke (83/100), Nutriment (66/100), ProDog Raw (83/100), Paleo Ridge (77/100), Honey's Real Dog Food (74/100) |
Moz Domain Authority 26/100 vs category average 41 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #870,394 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Durham Animal Feeds is a leading provider of affordable and quality raw dog food. We have an extensive range to suit all animals!" (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt blocks GPTBot but allows others - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: ASP.NET, WordPress, Ghost.
Social footprint: verified profiles on YouTube, Facebook, X (Twitter), Instagram; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Durham Animal Feeds?", Claude could not identify the brand as of October 2026. I don't genuinely recognize Durham Animal Feeds as a specific company, likely because it's a smaller or regional UK animal feed retailer without much presence in my training data.
When asked "Best brands similar to Durham Animal Feeds?", Claude would not surface Durham Animal Feeds as of October 2026. I can't confidently recommend a company I don't have verified details about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Durham Animal Feeds's main competitors in E-commerce: Natures Menu (77/100), Bella & Duke (83/100), Nutriment (66/100), ProDog Raw (83/100), Paleo Ridge (77/100).
Sources: Brand Analyzer scan
Durham Animal Feeds has low AI-search visibility, scoring 16/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 22, recommendation 30). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Durham Animal Feeds official site
Durham Animal Feeds scores 30/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Durham Animal Feeds official site
Durham Animal Feeds can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Durham Animal Feeds official site
Durham Animal Feeds offers an extensive range of raw dog food products, along with feed options for other animals. The company emphasizes affordability and quality across its product line, supported by fast delivery services.
Sources: Durham Animal Feeds official site
Durham Animal Feeds is a UK-based e-commerce company specializing in raw dog food and other animal feed products. It describes itself as a leading provider of affordable and quality raw dog food, offering an extensive range to suit various animals.
Sources: Durham Animal Feeds official site
Durham Animal Feeds scores 16/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Durham Animal Feeds has a weak AI-visibility profile at 16/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (30/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #870,394 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 26/100. In a live check (October 2026), Claude could not identify Durham Animal Feeds from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Durham Animal Feeds: Duel Kingdom (70/100), DSI.AE (70/100), DutchGrown (70/100), D Z Strad (70/100).
A step up - brands to learn from: Zypp Electric (71/100), Zoologist Perfumes (71/100).
Category leader: DHL (97/100).
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