Connecting Asia's startup ecosystem
e27 (e27.co) scores 89 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Technology brands, SaaS brands, in the 96th percentile of 27345 Media & Entertainment brands.
e27 is a media and community platform focused on Asia's startup and technology ecosystem. It provides news coverage, event organization, and networking opportunities aimed at connecting entrepreneurs, investors, and tech professionals. The platform's mission is to connect and empower Asia's startup community through media, events, and investment-related insights, positioning itself as a leading resource for people engaged in or interested in the region's entrepreneurial landscape.
| Brand Name | e27 |
|---|---|
| Domain | e27.co |
| Industry | Media & Entertainment, Technology |
| Main Competitors | Tech in Asia (79/100), KrASIA (78/100), DealStreetAsia (83/100), TechCrunch (94/100), Tech Wire Asia |
Moz Domain Authority 74/100 vs category average 52 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
e27 appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "e27 is the startup ecosystem" (Meta description: 5 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), LinkedIn, YouTube, Instagram, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is e27?", Claude could identify the brand as of October 2026. e27 is a Singapore-based media platform and ecosystem builder focused on the startup and tech community in Asia, publishing news, insights, and analysis on startups and venture capital. It also organizes events like Echelon, a well-known startup and tech conference series in the Best known for Its tech/startup news coverage and the Echelon conference series in Asia.
When asked "Best brands similar to e27?", Claude would recommend e27 as of October 2026. It's a recognizable name in Asian startup media and events, so I'd mention it alongside outlets like Tech in Asia when discussing regional startup news sources.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
e27's main competitors in Media & Entertainment: Tech in Asia (79/100), KrASIA (78/100), DealStreetAsia (83/100), TechCrunch (94/100).
Sources: Brand Analyzer scan
e27 has moderate AI-search visibility, scoring 53/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 60, recommendation 75). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: e27 official site
e27 offers media coverage of the startup and tech industry, event organization for networking among entrepreneurs and investors, and investment insights relevant to Asia's startup ecosystem.
Sources: e27 official site
e27 scores 75/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: e27 official site
e27 is a media and community platform centered on Asia's startup and technology ecosystem. It combines journalism, event organization, and networking services to serve entrepreneurs, investors, and tech professionals across the region.
Sources: e27 official site
e27 operates as a media outlet and community platform that covers news related to Asia's startup and tech industries, organizes events for founders and investors, and provides networking and investment insight services to its audience.
Sources: e27 official site
e27 can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: e27 official site
e27 is used by startup founders, investors, tech professionals, and other innovators who are engaged in or interested in Asia's entrepreneurial and technology ecosystem.
Sources: e27 official site
e27 is known for its media coverage and events centered on Asia's startup ecosystem, serving as a hub connecting entrepreneurs, investors, and innovators across the region.
Sources: e27 official site
e27 scores 53/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
e27 has a limited AI-visibility profile at 53/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (75/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 74/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify e27 from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to e27: DTS (89/100), Drive (89/100), EA SPORTS (89/100), Eco-Business (89/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.