Basque Radio and Television
EITB (eitb.eus) scores 85 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, in the 86th percentile of 21015 Media & Entertainment brands.
EITB is the public service broadcaster of the Basque Autonomous Community, founded in 1982 and headquartered in Bilbao. It provides news, sports, culture, and entertainment content primarily in the Basque language across television, radio, and online platforms. EITB serves as a key media institution for informing, entertaining, and connecting Basque-speaking residents and the diaspora, while supporting the preservation of Basque culture and language.
| Brand Name | EITB |
|---|---|
| Domain | eitb.eus |
| Industry | Media & Entertainment |
| Founded | 1982 |
| Headquarters | Bilbao |
| Main Competitors | RTVE (92/100), CCMA (TV3/Catalunya Ràdio) (78/100), À Punt, Televisión de Galicia, Canal Sur, BBC Alba (95/100), S4C |
Moz Domain Authority 82/100 vs category average 53 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #56,135 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Aisia, azken orduko albisteak, argazkiak, telebista-saioen bideoak, irratsaioen audioak, kirolak, blogak eta abar." (Meta description: 13 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is EU-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on LinkedIn, Instagram, YouTube, GitHub; no detected presence on X (Twitter), Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is EITB?", Claude could identify the brand as of September 2026. EITB (Euskal Irrati Telebista) is the Basque public broadcasting corporation, operating television channels like ETB1 and ETB2 and several radio stations that broadcast in both Basque and Spanish for the Basque Country region. Best known for Being the main public broadcaster serving the Basque Autonomous Community, with strong Basque-language programming.
When asked "Best brands similar to EITB?", Claude would recommend EITB as of September 2026. It's a well-known regional public broadcaster in Spain, worth mentioning for anyone asking about Basque or regional Spanish media outlets.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
EITB's main competitors in Media & Entertainment: RTVE (92/100), CCMA (TV3/Catalunya Ràdio) (78/100), BBC Alba (95/100).
Sources: Brand Analyzer scan
EITB has moderate AI-search visibility, scoring 53/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 70, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: EITB official site
EITB was founded in 1982. EITB operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
EITB is headquartered in Bilbao. EITB operates in the Media & Entertainment category.
Sources: Wikidata
EITB offers television channels, radio stations, and a digital platform providing news, photos, TV show videos, radio program audio, sports coverage, and blogs, all primarily in the Basque language.
Sources: EITB official site
EITB scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: EITB official site
EITB is the public service broadcaster of the Basque Autonomous Community, based in Bilbao. Founded in 1982, it operates television and radio channels along with a digital news platform, primarily serving the Basque-speaking population in the Basque language.
Sources: EITB official site
EITB produces and broadcasts news, sports, cultural, and entertainment content across television, radio, and online platforms. It delivers up-to-date news, photos, TV show videos, radio program audio, sports coverage, and blogs, primarily in the Basque language, serving as the region's main public media outlet.
Sources: EITB official site
EITB can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: EITB official site
EITB is known for being the leading public broadcaster of the Basque Country, delivering comprehensive news, television, and radio content in the Basque language. It plays a central role in preserving and promoting Basque language and culture through its media offerings.
Sources: EITB official site
EITB is used by Basque-speaking residents of the Basque Autonomous Community and members of the Basque diaspora who seek local news, sports, cultural content, and entertainment in the Basque language.
Sources: EITB official site
EITB scores 53/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
EITB has a limited AI-visibility profile at 53/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (70/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #56,135 (Tranco) and a Moz Domain Authority of 82/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify EITB from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to EITB: Fortuna (85/100), EdSurge (85/100), Ekstra Bladet (85/100), The Elder Scrolls Online (85/100).
A step up - brands to learn from: Yuga Labs (91/100), Yr (91/100).
Category leader: Change.org (97/100).
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